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The ambitions of the Ferrero Group continue to be good in Italy and abroad, as explained on the occasion of the Feast of the Ancients, President Giovanni Ferrero who has explained that he had reached the eleven billion turnover and came third in the world ranking of the chocolate industry, but also to predict the doubling of these results.
And to do this, he explained the strategy, with a Ferrero ready to launch on ice (as already done in France), sugar and biscuits.
Gelati Kinder Ferrero
Wolverines across Europe unite. The news that soon the ice cream produced by Kinder will break into the market with all their kindness has certainly alarmed those who can not resist even a minute in front of a product like that. On the other hand Ferrero is a brand that represents a real guarantee from this point of view, and the decision to embark on this adventure from France obviously means that the Italian company is convinced of being able to market a product to the exclusive delicacy. . Unfortunately, our sweet tooth will have to wait again. But that does not mean that the big wait to satisfy their greedy character will be the leitmotiv of Italy until justice is done.
The decision to enter the ice cream market was taken by Kinder after helping, with some surprise, the repeated struggles that developed in supermarkets that had applied special promotions to the jars. Nutella, the core business of the company, have literally ended during this period. The landing of Ferrero brand ice cream will take place in France and then spread to other European countries. And promises to be a highly anticipated event by those who love good things. The first indiscretions that emerge on the ice Kinder, speak of a recipe that respects the tradition of the famous snack Kinder Bueno, then the mix of chocolate and hazelnut
The first products to be present on the shelves of the great the distribution will be Kinder Bueno, Ice Cream Cone, Kinder Ice Cream Stick and Kinder Ice Cream Sandwich. To ensure an effective and widespread dissemination of the message, we will use the expertise of Unilever who will take care of the advertising campaign and produce the ice in a material way. One of the few cases where the Italian group has decided to outsource the production and marketing of its products.
Italian gourmands have unfortunately welcomed this important with a pinch, perhaps even more, of disappointment. Indeed, if Kinder ice cream will soon appear on the shelves of supermarkets in France, Germany, Switzerland and Austria, for now the wait in Italy will remain. The Ferrero brand ice cream marketing strategy does not allow, at least for the moment, to enter the Italian market. However, we must bet that if the launch of the product in France and other European countries accompanies a success of sales and consumer satisfaction, the turn of Italy could be over. open quickly enough.
If in Germany the hunt for this delicacy has already been declared open, in France it is necessary to await the arrival of the month of April. The company reflects a moderate optimism mixed with satisfaction as this market operation will reach forty percent or even a business figure beyond the Alps, as it could have informed the top manager of the French division of Ferrero.
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