On vacation, but without the stress of "do it yourself"

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On vacation, but without the stress of "do-it-yourself"

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On the rise, compared to last year, the number of those who turn to professionals for plan the next trip [19659003] Tags: Tourism, Travel Agency

ROME – The Observatory of Astoi Confindustria Viaggi, an badociation representing more than 90% of the Italian business travel market, took stock of trends affecting Italian consumers towards tourism organized.

At a time when everything is done online, Italians grow up and prefer to interact with the professionals who advise in real life and rely on the chain of travel agencies. The booking portfolio of Astoi tour operators shows, in fact, a growth of about 13% compared to last year for the same period, higher than the market growth. And years ago the so-called "average tourist" was waiting for the last minutes without expressing himself on the objectives, just trying to spend as little as possible, the Italians have radically changed their attitude for a long time: the early booking formulas are more and more fruitful. People do not understand where they want to go and get the most advantageous economic conditions that they plan to leave the country several months in advance. Booking in advance, an increase of about 18% over last year, can affect up to 75% of total volumes.

The trend for Italians is to go to the agency to buy their trips and better organize. Millennials looking for seaside destinations and cheap weekends in Europe, those who want to stay in Italy and enjoy the selection of professionally made facilities. Italians have learned that the organization of a "handyman" trip is still a source of stress and travel agencies are therefore perceived positively by Italians, who prefer to deal with someone who understands and knows their likes in relation to the anonymity of the search engines. People prefer guarantees, badistance, services and security: they are now aware that those who deal with this by profession have more effective and qualified tools. The preferred duration of the summer holidays is ten days, whatever the chosen destination and the type of holiday: from the village to the residence, from the cruise to the visit.

The need to personalize one's own travel experience is clear and tour operators badociated with Astoi have made the decision to support it. Families with children enjoy holidays in the villages and can now count on a segmentation of the age-based offer of children and young people; the diversification of activities proposed and coordinated by the animation staff allows for a more enjoyable vacation for children and adults. This flexibility is now extended to the duration of the leave. Cruise enthusiasts this year have responded to their request: the all-inclusive package on board, which allows you to better manage the budget for extras. Discovery trips, cultural or naturalistic, have improved the alternative routes. Travelers are becoming more prepared and demanding and the flexibility of the combinations is an important element. Tailor-made holidays around the world are now personalized by booking a series of complementary services before departure: from concerts to shows, special excursions to spa treatments.

But what are the most popular destinations? Southern Italy is the queen of the preferences of those who choose to stay in Belpaese: Sardinia, Apulia, Sicily and Calabria are the most exclusive regions. also a good percentage of repeaters. In the medium term, the numerically higher figure is linked to the return of the Egyptian Red Sea, with growth of over 100% and also Tunisia, two destinations historically still appreciated by Italians for the price / quality ratio. Faced with a renewed stability, they are back in the programming tour operators badociated with Astoi and consumers confirm their confidence. Greece still loves, with the many islands that meet the most varied needs. And still in Europe, there is a growing interest in Ireland. Those facing an intercontinental trip can take advantage of a wide range of products offered by tour operators: a great success for Japan, and always in the East, Indonesia and Thailand. The United States, especially those in the North, will come back to taste after the fall of 2017, often combined with seaside holidays in the West Indies. Excellent results for South Africa, Namibia and the Indian Ocean.