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Nova Coop inaugurates the new supermarket in innovative format via Botticelli and contributes to the redevelopment of an entire neighborhood. After nearly 27 years since the acquisition of the area, which originally housed the Alfa Romeo, and after a series of endless stands and bureaucratic blockages in the alternation of different municipal governments, acceleration is finally arrived. "Two years ago, there was a turning point – said the president of Nova Coop, Ernesto Dalle Rive – and tomorrow (Thursday, November 29, ed)," Botticelli ", a simple, innovative store from many points of view and beautiful, opens its doors to the public ".
The positive impact on the neighborhood
It is about 8500 square meters of surface a few meters from Piazza Derna, distributed on one floor, of which about 3500 dedicated to the Coop hyperstore, also equipped with a parking underground with the predisposition for electric cars. But the project, which in almost 27 years of "gestation", was necessarily adapted to current times (initially, it was planned to build a tower over 60 meters high, but was replaced by another project, ed ), still provides the layout of the square with a new realization of commercial spaces (2000 square meters) and residential areas (2500 square meters). Not to mention the improvement of the road network: some modifications planned by the project will easily reach the Corso Giulio Cesare avoiding traffic on Piazza Derna.
innovation
In addition to the improvement of the Coop brand, innovation is the cornerstone of the new sales format used in the Botticelli hypermarket: the goal is to facilitate, enrich and accelerate customer spending through digital, thanks to technological devices of the latest generation. The departments of gastronomy, the corner bar and the sushi corner are equipped with a touch screen totem "Zero Attesa" where you can order products in the desired quantities and recover them at the end of your purchases, without having to wait at the counter.
In addition, thanks to the geolocation and an information totem at the entrance, in the big-box store, it is possible to quickly identify the desired product on the shelves, thus reducing the time d & # 39; purchase. And then, there is the convenient service counter located at the entrance, where you can easily and within seconds, via an electronic transaction, pay your bills yourself.
The advantage in terms of employment
And the positive impact of the new big box store is also evident in terms of employment. The store employs 214 people, 70% of whom are new recruits and the remaining 30 are represented by transfers from different outlets. The plan also provides, in addition to the investment of Nova Coop in the 5,000 hours of training for its employees in order to have a highly qualified and always up to date, professional growth of individuals with the transition from vendor qualification to head. or specialist. In addition, there was an 11% increase in full time compared to similar sized facilities, in order to increase the sense of ownership and retention of staff. Nova Coop will open another hypermarket in Giaveno in the spring and Corso Novara in Turin.
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