Prime Day, the Amazon shopping party begins on July 16 and lasts a day and a half

The First Day of Amazon does not last a day but 36 hours. "In 2017, there were 30, this year goes from noon on July 16 to 23:59 on July 17," said Jamil Ghani, vice president of Prime International. "More than a million special offers will be available". More than Black Friday and Cyber ​​Monday, in summary: "For us, it's the day when sales are the highest, in which we do not think about gifts for others, but the products we want or which we need. ".

The

Prime Day service is available to members, not all Amazon customers. After a first month free trial, the Prime service costs 36 euros per year and offers free fast deliveries, access to Prime Video, movies and TV shows, Prime Music, streaming songs, to reading (books), but also unlimited cloud space for photos with Prime Photos and more.

In the United States the offer is richer, but the price is higher: "It is a program with different prices and benefits in each country, but we aim to have the same". improve every day because Prime members are our most active customers. " So they buy a lot more than the others: but how much? "We do not disclose this data – Ghani responds – the measure of our success is if the benefits they receive are an adequate value relative to the cost of listing, and in Italy it seems to be ;be".

Shopping Celebrations

This will be a great shopping party for Amazon ("The Amazon Prime Prime Day subscribers only in 2017 were 50% over those of the previous year, and this year we hope to do even better, "says Ghani), but it will be a party for everyone, even in Milan, where between 13 and 14 will arrive huge boxes that will open on a central square for a musical event and much more .

"A novelty this year is that content and special online products will only be available to key customers for a limited time, such as My Cooking Box, a pizza box, and various artist autographed albums. including Luca Carboni, Tedua, DrefGold, Sfera Ebbasta, Achille Lauro, then special helmets and a Maybelline New York box set with 8 durable Matte Ink Lipsticks ". But Amazon is a global e-commerce platform, also used by many small and medium-sized businesses: "Prime Day sees us committed to promoting their products. For many companies, this is usually a time out for the company, and Prime Day brings an influx of fresh money that would not have entered otherwise, and this can help them get their breath back and prepare for the second half of the year. "

Bids will actually start before Prime Day, with discounts on Amazon brands, but also on DVD and Blu-ray and various services of the company Bezos, including Audible." But let's not forget Twitch Prime, for those who love video games: last year's registrations have risen eight times in one day. "Twitch Prime offers hundreds of hours of free gaming, a free PC game every day until the end of the day. as of July 18 and prizes for popular titles such as Warframe and PlayerUnknown Battlegrounds .

First in Italy

First day will involve 17 countries. is it happening in Italy? "It seems to us that Prime is very much appreciated: in the last 12 months, we have added more members every two years in the history of Prime in Italy, and millions items were purchased last year. "What?" Tablets Kindle and ebook readers are very popular, or our TV stick. But also televisions, smart home solutions, kitchen items, groceries, toys, fashion, furniture, appliances, materials for the return of school and everyday products. We are facilitating this year with a different organization of offers, for example for those who like to cook, gadgets, fashion, it will be easier to find and follow them. "Yes, because the offers are there, but many are limited in time or up to exhaustion, so much better than the business hunters prepare to spend time on the Amazon site or application.

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