Put an end to geoblocking in Ue sans frontières's online shopping – Tlc

The "revolution" of the end of geoblocking begins on December 3: it will be possible to make online purchases in all EU countries, without being more unduly blocked because you do not reside in the state of the seller or because you make the payment with a foreign bank card.

Not only that. Sites with multiple versions depending on the country, such as large car rental groups such as Herz or Avis, online travel agencies such as Opodo or Expedia, but also concert ticket retailers or amusement parks. Disneyland style attractions, can not redirect customers or refuse to sell promotional offers on one of their national pages to people connecting from other countries.

This is the effect of the entry into force of the new EU rules prohibiting the practice of "geographical blocks" in online sales because they do not exist when a consumer will make a purchase in a real store in the real world. .

"In 2015, 63% of sites did not allow users to shop in another EU country, so two-thirds of consumers who wanted to shop online from abroad could not afford it. to do, "explained the vice president of the European Commission. for the Andrus Ansip digital single market. Now, he stressed, "on December 3, we put an end to this practice: we want a barrier-free Europe, it also means eliminating barriers to online shopping", just like what has already been done to end the additional costs of roaming in June 2017..