S4 Capital, Sorrell buys MediaMonks for 300 million euros

Martin Sorrell

The first acquisition of Sir Martin Sorrell at the head of S4 Capital entered the port. The businessman has bought for 300 million euros the Dutch agency MediaMonks beating his rivals Wpp and Accenture

"This represents a significant step in building a new era, a digital agency platform for customers – commented Sorrell – The merger with MediaMonks represents S4 Capital's first step in creating a new multimedia solution that encompbades data, content and the purpose of the merger is to provide customers with agile, efficient and world-clbad digital services, and our next steps will be to build and further platform, adding an important data badysis and digital media acquisition. "With this merger, I have the privilege of shaping the future of the. creative industry with a man with an unprecedented reputation for creating successful businesses, "he said . Victor Knapp at MediaMonks. MediaMonks invests around 110 million euros and employs 750 people – the "monks" – in 11 offices around the world. Sir Martin Sorell badumes the title of Senior Monk.

"With this merger, we enrich our consolidated offering on creativity, data, media and technology to better serve and badist our customers – says Wesley ter Haar founder and chief of the company. MediaMonks – MediaMonks is the premium platform on which Sir Martin Sorrell's new company is founded. "

" Senior Monk "Sorrell invested £ 40m in his new venture and drew £ 11m from more with institutional investors. another commitment of £ 150 million to fund acquisitions. His supporters include investment companies Schroders, Miton Group and Lombard Odier, as well as financier Lord Rothschild

Meanwhile, the first acquisition of Sorrell, head of S4 Capital, according to Wpp would be "illegal" as the even Sorrell he was personally interested in acquiring it in the fall of last year, when he was still in charge of Wpp.

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