Sale 2018, via in Sicily and Basilicata. For other regions, we start on July 7th – Repubblica.it



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MILAN – The summer sales season is at the starting line. It is Sicily that starts today with reduced sales, followed tomorrow by Basilicata while in all other regions the departure is scheduled for Saturday, July 7th. A rite that this season, according to estimates by the Department of Research of Confcommercio is about 3.5 billion euros. According to the badociation of traders, 15 million and a half families will shop, spending an average of 227 euros: just under 100 euros the average purchase per person

According to the president of Federazione Moda Italia and vice-president of Confcommercio Renato Borghi "there is waiting for these summer sales". And, after a non-exciting consumer season and despite a nascent "digital dictatorship" with the growth of online sales, sales forecasts are almost in line with those of last year.

Codacons according to which the season will be a flop and the expenses will fall by 5% with an average ticket which will stop at 64 euros each and a reduction of the most marked expenses in the South where there will be peaks up to -15%. According to consumers, the crisis will not affect the big names of big cities and outlets that will make a full house, especially during the first days of special sales, while for all others, they will suffer from the boom of electronic commerce. Discounted items throughout the year, and to buy them do not even need to leave the house, just click on the PC or smartphone.Therefore, the end cuts in season no longer exert any charm on the citizens. "

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