Summer sales, record discounts and queues outside the outlets. But for the Codacons "sales do not take off"

It is today, July 7, the first day of sales and from Codacons already arrives the balance not correctly positive of the day . The badociation to protect the rights of consumers, as every year, monitors the end-of-season discounts in major cities and announces the first data of the day: clothes for sale with record discounts files d & # 39; Waiting at the exit and high fashion boutiques, but in general sales do not take off . The president of Codacons Carlo Rienzi explains that for the first time the managers were put on sale with average reductions between 30 and 40 percent – in some cases already 50 percent – for the purpose of attracting customers and recover negative sales in the last few months. And while queues have been recorded outside the outlets and fashion boutiques of major cities from the early hours of today, no hasty conclusions should be drawn.

According to the Codacons, the consumers who "invaded" the Italian stores – especially the outlets – are mainly tourists foreigners from Japan, Russia and China. "Consumers are very cautious and those who shop are content to watch but still do not buy. In addition, a good part of the Italians preferred the sea to sales, leaving cities to move along the coast, "says President Rienzi. In general, a slow start to these summer sales, so Codacons' forecasts are not positive: " Sales down -5 percent from 2017, with peaks up to 39 percent. to -15% in some cities of Southern Italy ".

Other data come from Coldiretti who has always published an badysis of the influence of electronic commerce . In the report Digital 2018, we read that more than two out of three Italians visit online stores, while more than half buy goods or services online. "On the podium of the products most bought by the Italians" explains Coldiretti "there are clothes and beauty products with a quantity of about 4.3 billion dollars per year, followed by holidays for 3.5 billion and travel and toys and recreation for 2.7 billion ". According to the report published, the average net expenditure of Italian consumers would rise to 595 euros per person per year, an increase of 8% last year.