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On the occasion of Black Friday, Amazon made his debut in Milan with the first ephemeral store in Italy, after the European debut in London, at Baker Street, last month. The appointment is via Dante 14, from 16 to 26 November. The online sales giant continues to invest in the peninsula, where it has just opened a logistics center in Casirate d 'Adda, in the province of Bergamo.
Shopping is not the only end of the Milan store (500 square meters), christened Amazon Loft for Christmas, where from 10 to 20 o'clock in the evening, for ten days, will be proposed a large calendar of events between workshops and showcooking.
This will be the first time in Italy that you will be able to touch, and not just see, the products on sale on the platform, proposed in the context of different Christmas concepts, suggested to find the right proposal in terms of gifts and decorations.
In addition to enjoying Black Friday promotions, consumers will be able to purchase items directly online through the pop-up window. Smile codes.
"Our attention to the customer brings us every day to experiment with new ideas and projects. With Amazon Loft for Xmas, we want to give the opportunity to all those who wish to live a unique and innovative experience related to the Amazonian world, "she says. Mariangela Marseglia, country manager Amazon.it and Amazon.es.
"We will recreate the environment of a home where we will gather all the most valued brands of our customers, who have made possible the realization of this great exhibition project – he adds – For us, Milan is a very important city because it hosts the offices of our Italian headquarters for six years and we are therefore happy to consolidate the link with the city, even with projects of this type, which represent an added value for all. the citizens ".
The opening in Milan will follow another recent investment in Italy from the large e-commerce company, which has just opened a logistics center in Casirate of Adda. A structure spread over an area of 34,000 square meters and which required an investment of about 50 million euros, in which today work 100 people, with the prospect of reaching 400 people in three years.
The site will support the growing number of small and medium-sized independent companies that decide to sell their products on Amazon or use the company's proposed distribution network, thus strengthening the sorting and delivery of products purchased in the north of the US. 'Italy. amazon.it.
The Bergamasco plant will serve as a sorting center for parcels arriving here already packed and labeled by the main centers, to be sorted by the staff and entrusted to the couriers.
The inauguration of the Casirate division, announced last January, is a new step in the evolution of e-commerce in Italy, after its arrival in 2010. A narrow road, which required investments of 1 6 billion euros, half of which in 2018, to ensure faster deliveries to customers, greater selection of products and greater convenience.
Today, Amazon has in Italy a new headquarters in Milan Porta Nuova, a development center in Turin, three distribution centers in Castel San Giovanni (Piacenza), Pbado Corese (Rieti) and Vercelli, as well as in Italy. a logistics network comprising 15 centers and sorting warehouses throughout the national territory.
"We are constantly investing in Italy to improve the services we offer and bring innovation -" he explains. Mariangela Marseglia – We have created 1,700 new permanent jobs, from 3,500 employees to 5,200 employees by the end of 2018 ".
Among the challenges ahead, there is the opening of a new distribution center in Torrazza Piemonte in 2019.
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