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ZURICH – After the death of former Fiat CEO Sergio Marchionne, speculation is wasted. And there are those who, on social networks, start talking about medical error.
"What if it had been a medical mistake to have the complication come? We will never know, "writes Tixi's user on Twitter," Bad doctor, bad hospital? ", Asks Greta la Flaca
Patrick Suppiger, president of the Swiss Association for Communication and Communication. Crisis Management explains to 20 Minuten how the hospital should react
What does the death of Sergio Marchionne mean for the Zurich University Hospital? 19659005] "This is certainly not an event Marchionne was an eminent patient who put the hospital in the spotlight.The case is still unclear: what happened exactly? has a doctor made a mistake, and how is it unforgivable, is there a police investigation, complications and deaths are part of medicine. case, however, the good reputation of the hospital is at stake. "
What should the health structure do now?
"Communicate as quickly and as clearly as possible what has happened to counter wild speculation.Of course, medical secrecy applies, but all that can be said publicly about the case must be communicated.It is important to express sadness for the incident and to make it clear: "We will investigate and clarify any liability on the part of the doctors."
How much damage to the Image of the hospital are they big?
If negligence can not be demonstrated, it will not be so big.The university hospital has an excellent reputation. "
[19459005Whathappensifadoctorhasmadeapreventablemistake?
"This could cause real damage to the image, it would create a media circus that would continually bounce the name of the hospital in the media, discrediting it, and good communication would be necessary in this case."
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