Too much competition from the web giants: Mosaicoon closes



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The news circulated for days, today the confirmation has arrived directly in the company of the founder Ugo Parodi: Mosaicoon farm. The start-up of Palermo, which has been able, in ten years, to charge up to 20 million euros and open offices in Singapore, New Delhi, Seoul, London, Milan and Rome, is bankrupt. Despite sustained growth and a strong position in the online video communications industry, it has not stood the test of giants of the web, Google and Facebook. And after the steady decline of customers over the past two years, the management's decision to immediately close the business to avoid larger economic bloodbaths has arrived. There will be a loss to repay, but fortunately not with catastrophic figures. Certainly the more than 120 employees scattered in the mega headquarters of Isola delle Femmine and the rest of the world are losing their jobs

Winner of several awards in the computer and start-up sectors. Mosaicoon has been a successful experience over these ten years: the average closures in the first two years of new businesses in the sector is 90 percent. But in the long run, especially after trying to make an economic leap with new investments, it has not stopped the global competition that sees two players, like Google and Faceook, take the lion's share. Difficult then to find new investors especially if you have competitors of this level in mind. Specialized in online viral communication for corporate advertising, he also received the visit of former Prime Minister Matteo Renzi as an example of a young company and in the field of innovation that has also developed in the deep South.

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