Traditional television has its days off, but the next Netflix could be Italian, says Di Maio

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"We said that for years MoVimento has been with The advent of the Net, everything would have changed and the mainstream media would have paid the price. "This was not a self-fulfilling prophecy, but an indicator of where to invest to secure a future for our With a long post on Facebook, Deputy Prime Minister Luigi Di Maio spoke about the reform of public television, evoked in recent days by the guarantor of the Movement, Beppe Grillo

"Friday Morgan Stanley released a report on the future of TV with unequivocal data, "writes Di Maio." Currently in Italy Netflix has an estimated penetration of about 6%, but it is growing at a rate of 3% per year and so it will reach 20% in 5 years. This will be the point of no return that coincided with the decline in consumption of traditional television, predicting that in the next 5 years, Italian and traditional European operators will see their profits fall by 40%. As a result of this badysis, Morgan Stanley has degraded its judgment on some companies, such as Mediaset 3.8 to 2 with a punch on the stock market of nearly 5% with a share now worth € 2. It went even worse for the Germans: ProsiebenSat loses 7.53% and Rtl 7.26% "Think that once Netflix enters a home, the consumption of traditional television decreases by 16 to 30%., which accounts for between 50 and 90% of traditional television revenue, if you plan quests "Faced with this scenario, as Minister of Economic Development in charge of telecommunications, I say that it is time for the Italy to start anticipating the future and making investments that go into new technologies and not the old ones. For example, 5G is essential, broadband, but it is also essential to incentivize the provision of these services that can support the platforms today and in the medium and long term invest in new models of business and new technologies to develop at home the platforms of the future. "

" If the next Netflix will be Italian, it depends on the investments we are making today. I think of giving the opportunity to start-up companies that are dealing with the creation of new formats and multimedia content, to those who make applications in this sector, to those who invent new technologies from scratch. Ultimately to stimulate creativity and technological skills in these areas. "

" A successful Italian product on Netflix or similar platforms would be an important vehicle for raising awareness of our lifestyle and reviving our cultural industry. If we can also develop Italian platforms that are successful around the world, it will be an incredible comeback on many fronts. The major cultural societies of the country, especially Rai and Mediaset, must also be questioned about this. It will be essential for them to be able to renew themselves with new people and new ideas, to think of new products and to enter into a logic completely different from the one followed up to now. In particular, Rai must begin to triumph and merge with new air. The first step is the end of the subdivision on the one hand and the claim to have pure editors on the other. "