"Traditional televisions have days off"

"Traditional television has its days off, but the next Netflix can be Italian!" Luigi Di Maio, Minister of Labor and Economic Development, responsible for telecommunications, writes on Facebook

"We, in the movement, say for years that with the advent of the network, everything would have changed and traditional media would have paid – she added – this was not a prophecy as an end in itself, but an indicator of where to invest to secure a future for our country. "

" Friday – says again – Morgan Stanley publishes a report on the future of television with unequivocal data: in Italy currently Netflix has an estimated penetration of about 6%, but it is growing at a rate of 3% per year and will reach So 20% in 5 years.This will be the point of no return that coincided with America's declining consumption of traditional television, predicting that in the next 5 years, traditional Italian and European operators will see their profits down 40% following this badysis Morgan Stanley downgraded its judgment on alcu in companies such as Mediaset, which went from 3.8 to 2 with a stock market boom of nearly 5% with an action that is now worth 2, 7 euros. The Germans went even worse: Prosiebensat lost 7.53% and Rtl 7.26%. "

" The reason for the decline – continues Di Maio – is explained by other data in the text. Do you think that once Netflix enters a home, traditional television consumption drops by 16 to 30%. In addition, the growth of advertising, which accounts for between 50% and 90% of traditional television revenues, is over. If you project these data over time, it is clear that what will happen. "

" Faced with this scenario, as Minister of Economic Development with delegation to telecommunications – emphasizes Di Maio – I say that it is time that Italy begins to anticipate making investments that go into the perspective of new technologies, not old ones. For example, the 5g is essential, broadband, but it is also essential to incentivize the provision of these services that can support the platforms today and in the medium and long term invest in new models of business and new technologies to develop at home the platforms of the future. "

" If the next Netflix will be Italian, it depends on the investments we are making today – he continues -. I think of giving the opportunity to start-up companies that are dealing with the creation of new formats and multimedia content, to those who make applications in this sector, to those who invent new technologies from scratch. Ultimately to stimulate creativity and technological skills in these areas. "

" A successful Italian product on Netflix or similar platforms – Di Maio explains – would be a major flyer to raise awareness of our lifestyle and restart our cultural industry. If we can also develop Italian platforms that are successful around the world, it will be an incredible comeback on many fronts. The major cultural societies of the country, especially Rai and Mediaset, must also be questioned about this. It will be essential for them to be able to renew themselves with new people and new ideas, to think of new products and to enter into a logic completely different from the one followed up to now. In particular, Rai must begin to triumph and merge with new air. The first step is the end of the subdivision on the one hand and the claim to have pure editors on the other. "

" One thing is certain: it's a time of great change and therefore tremendous opportunities. With prudent investments and a serious political leadership we will catch them and we will be protagonists.

Maybe someone will say that I'm dreaming. They also told me that in 2009 and today we are in charge of the country. We pursue our dreams and realize them, "he concludes