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An unexpected result that accompanies another news: the weak sales performance despite the sales season (which has been prolonged by a few weeks) and cut the price list, to encourage sales. As a result, the parent company L Brands has lost up to 11%, the worst blow since last March. Not only that, the predictions of some badysts are not rosy (although this is the characteristic color of the brand)
According to badysts Jefferies, the group has now reached the "game over" and seems to have more cartridges to turn: sales are down, prices (down) fail to capture customers and loss of market share continues. The decline of Victoria's Secret – main brand – accompanies the descent of Pink, the younger and less expensive line. The good performance, however, perfumes and small accessories (also sold in Italy) can not compensate the rest of the group.
Over the years, the wink mark has also been the subject of social controversy. For example, at a fashion show in 2012, Karlie Kloss wore a majestic headdress in white, red and black feathers that touched the ground, typical of Native Americans. The choice had provoked a shower of criticism because he had been deemed disrespectful of history and traditions. Two years later, an online petition was launched against the line Body after the slogan appeared on the posters The Perfect Body in which the models were too thin (later the group modified slogan)
- Arguments:
- Victoria & # 39; s Secret
- Protagonists:
- Karlie Kloss
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