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"We had counted vandalism, but a stupid and stupid gesture like that of the girl who throws one of our bikes into the Tiber has confessed that no, I did not expect it". Andrea Crociani, 40, Milanese and at the head of Italy's bike, the active bike sharing service in 5 Italian cities, including the capital, comments on the video that circulated in the last hours from a couple of cyclists A river that runs through Rome and then displays it on Instagram.
A move that also outraged the mayor of Rome, Virginia Raggi, who republished the video on Facebook, hoping that officials will soon be identified. Desire granted, because their names are in the hands of the Carabinieri after the complaint made by the same Crociani: "We contacted them, we did not even apologize, the denunciation was inevitable". But this gesture, explains the general manager, does not retain the strategy of the company that in Italy intends to continue working. The reason is simple: in the face of some senseless vandalism, there are 230 thousand people in Italy who use the service. 4,000 trips a day only to Rome. A bike in the Tiber denotes the idiocy of someone, but "in Italy, the majority is composed of decent people who are hungry for services like ours".
Crociani, what did you think when he saw this video? 19659004] "Look, I would first like to point out that dozens of people shared this video with us by pointing out this absurd gesture, and this allowed us to identify those responsible and to denounce them with names and It takes time, but there are hundreds of thousands of civilian users who use the service, then there are also the uncivilized ones and we end up talking to each other only about them. This gets lost in the news of street furniture. And it was for both Rome: Regarding the video, what has struck me the most is that it 's was a girl, and no longer a girl, making a gesture of absolutely stupid and empty meaning, this project every day for 15 hours a day, and with me the o-bike others. "
Vandalism, however, is a gesture that businesses like yours must take into account.
"Yes, but I was expecting more robberies, damage.This gesture is different, somehow it's worse, but fortunately it does not. is not the majority of "oBike users".
You have been in Italy for about seven months. What is the balance of this first period?
"An official budget will be established after the summer season, and then in September, it is the period when it is easier to use the bike, and today we are at Rome, Turin, Lecce, Rimini and Ravenna, we can say that we have about 230,000 registered users and peaks of more than 4,000 daily runs in Rome, but users are increasing by about 10,000 every week.
It seems that the budget is positive.
"Yes, it is positive, we are experimenting in Italy We do not use the money that comes from Asia (the parent company is based in Singapore, Ed.) , but we are a company that lives with its own resources and our income We live 100% of what we earn in Italy even if the 12 000 bicycles have provided the parent company, if that does not work, we will close and do this that we did before, but I know that Italy is the The best country in the world for this job There is a thirst for innovation, a thirst for sharing economy but also for sustainability.
How do you fight vandalism?
"The only solution is the spread of the culture of the sharing economy and self-discipline.What happened in Rome is not what is normally happening in Rome, there is a large part of the decent city that uses Our service Hundreds of people take bad service photos to report them, I ask them not only to post photos on social media, but to report cases, we can still improve the service, but I would like to make an invitation.Picture them are not enough, they are rather light bikes and moving them instead of ignoring them does not cost a lot of effort There are decent people who already do it, it is a gesture of civilization ".
Twitter: @arcangeloroc
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