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by Brad Brevet
March 24, 2019
The release of Universal from Jordan Peeleof We has dominated the national box office, not only exceeding the opening weekends of several recent horror hits, but by offering the second-largest opening ever for a live-action, original more than 70 million dollars. As a result, the 2019 box office continues to improve during the month of March after struggling to start the year. Overall, this weekend was the third in a row to outperform the same weekend last year.
At No. 1, with an estimate $ 70.25 million (~ 49.6% of all tickets sold among the 12 best films), We Leading the weekend box office with the third-highest all-time opening for a horror movie rated R, staggering 2018 The nun ($ 53.8 million opening) and behind the Universal's own Halloween, which opened with $ 76.2 million last October. The film also decimated the opening of Peele's previous film get out, which was a huge success in 2017 after a $ 33.3 million debut. get out It would reach more than $ 176 million nationally, making it the third largest horror film of all time in the country.
A mind-blowing statistic is to note that while animated features such as On the upside ($ 90.4 million), Zootopia ($ 75 million) The Incredibles ($ 70.46 million) and The world of Nemo ($ 70.25 million) opened up, the beginning of $ 70.25 million for We is the biggest opening for an original live-action movie since AvatarIt debuted in 2012 for $ 77 million in 2009. On a list dominated by sequels, we often find that the original content rises so high.
Aditionellement, We delivered the biggest opening for a original, R-rated film, at the head of Universal Ted ($ 54.4 million), not to mention the biggest opening for a original horror movie, crowning A silent place ($ 50.2 million) The performance comes with a "B" CinemaScore, which is a notch below the "A-" for get out, but remains a solid audience for a horror movie. The overall audience of the opening weekend was split 50/50 between men and women and 53% of the total audience was 25 years old or older.
In the future, it is not easy to determine the high level of its national outlook. We will climb. While get out pushed over $ 176 million, Halloween finished with $ 159.3 million, although it is certainly a product of nostalgia and seasonal relevance. That said, we would expect We play closer to get out and push over $ 200 million, but where? On average, films that open between $ 65 and $ 75 million generate a multiplier of 3.36, which suggests a national performance of about $ 236 million, which seems like a good bet.
internationally, We debuted in 47 markets and raised approximately $ 16.7 million, with an opening of $ 3.67 million in the United Kingdom, as well as a $ 1.98 million, US $ 1.36 start. million in Germany and 1.17 million in Spain. Key markets for the upcoming weekend include openings in Korea, Russia and Australia, followed by openings in Italy (4 April), Mexico (3 May) and finally Japan on 23 August.
The release of Marvel by Disney Captain Marvel fell to second place as he begins his third weekend of publication, dipping -48.5% and reporting approximately $ 35 million for domestic consumption that now exceeds 321 million dollars. Performance makes it the tenth largest national publication in the world. Marvel film universe and the right place outside the top twenty among all superhero movies.
internationally, Captain Marvel An estimated $ 52.1 million in revenue from 54 markets, bringing the international film business revenue to $ 588.8 million, for a global total of $ 910 million. The film now ranks as the world's seventh largest release of the MCU and will soon become the seventh film in the franchise to exceed one billion dollars worldwide.
Third, is Paramount's Wonder Park, which plunged -43% in its second cycle, providing an estimated $ 9 million for domestic consumption which is now only $ 30 million. The film also added $ 5 million internationally this weekend, for consumption abroad which now stands at $ 10.2 million.
Release of CBS Films by Lionsgate Five feet apart dropped -34% during its second weekend, attracting around $ 8.75 million for domestic consumption of $ 26.5 million. The film also expanded its international presence this weekend, playing in 37 markets, which earned it about $ 6.2 million for an overall international consumption of $ 6.3 million. Last weekend, the film was ranked first in Italy with an estimated budget of $ 1.7 million, and an opening of $ 1.4 million in Brazil and a first of 1.1 million dollars to Mexico. Next weekend, the film will open in Australia, then South Korea (April 11) and Russia (May 1).
Universal and DreamWorks Animation complete the top five How to train your dragon: the hidden world, diving only -30% for a $ 6.5 million weekend and a national consumption that now exceeds $ 145 million as it enters its fifth week of publication. Internationally, the film added an additional $ 6 million from 62 still active markets, which exceeded $ 488 million. The film still ranks as the third largest release of the franchise in the world, but will soon surpass the $ 494.9 million of the original in the world, although the world's first suite count, 621, $ 5 million, seems well out of reach.
Outside the top five, the A24 Gloria Bell experienced a strong expansion this weekend, offering an estimate $ 1.8 million 654 theaters (+615) for $ 2.5 million Julianne Moore starrer enters its third weekend of release.
In limited edition this weekend, Bleecker Hotel Mumbai brought in about $ 86,492 four theaters (A $ 21,623); IFC Out of Blue open in 35 places with a disappointment $ 17,682 (A $ 505); and Sony Classics versions Sunset in three theaters with an estimate $ 15,006 ($ 5,002 PTA).
Apart from the overall performance of the weekend, the upcoming release of WB from Shazam! organized a special preview event with Fandango.com, from which he delivered approximately $ 3.3 million. The figure at the top of the recent performance of How to train your dragon 3, which earned $ 2.6 million from Fandango's projections before they were released and even Aquaman$ 2.9 million of Amazon Prime projections. Shazam! In theaters in two weeks and to accompany the projections of this weekend, the first critics were abandoned this morning and it currently holds a promising rate of 94% on Rotten Tomatoes.
The next weekend will be pretty interesting We will seek to hold in the same way to get out, which plunged only -15% during its second weekend, but the public will have many choices, including the release of Disney Dumbo, who is following well and looking to open in more than 4,000 locations with Neon & # 39; s The beach bum in more than 750 theaters and Pure Flix & # 39; s Unexpected, which will launch in about 1,000 sites.
You can check out all the estimated results of this weekend right here and we will update our charts with the actual data of the weekend Monday afternoon.
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