[ad_1]
Juul Labs CEO announced Thursday that Juul was working with e-cigarette vendors to set up an identity verification system that would prevent cashiers from selling to underage buyers and limiting the amount of customers' purchases. The announcement comes after one in five high school students and nearly one in 20 high school students said they were allowed to go to frustration over the past year. . FDA said that adolescence was an "epidemic".
Juul's CEO, Kevin Burns, introduced the system to a registry located in San Francisco. When he tried to use an expired ID, the system did not allow the cashier to complete the purchase.
"There was no way to finalize the transaction," Burns said.
Mr Juul said that more than 40,000 stores were committed to implementing the new standards and planned to stop distributing their products to non – compliant stores by 2021. has qualified as the most stringent verification standard for all products at the restricted age.
Despite efforts to reduce the use of electronic cigarettes among minors, Burns was reluctant to label the situation as an "epidemic" or "crisis." When Tony Dokoupil, co-host of CBS This Morning, asked if he described the problem as an epidemic, Burns replied, "I will not use the same words … that others have used. But it's big and disturbing. "
"A crisis?" asked Dokoupil. "An emergency situation?"
"I think we need to act quickly and urgently, yes," said Burns.
When asked how much Juul had contributed to the use of e-cigarettes in minors, Mr. Burns said, "We do not know exactly about this, but I'm sure you know that much of the problem is attributable to Juul, the use of our product. "
Burns said that he wanted parents to know that he "regretted that their children are using the product, and I am empathetic to them with regard to what they live. children is trying to get through all kinds of difficulties, especially addiction. " to a product that contains nicotine. "
"So when you say" sorry "and you already said it, sorry for what?" Dokoupil asked. "Was it an accident, was it a mistake, how did it happen?"
"Well, I said I'm sorry for the situation they were in," Burns replied. "Once again, there was never any intention–"
"Do not you think Juul caused this?" Dokoupil asked.
"Well, some people might have used our product, but the company never intended to target youth to grow its business," Burns said. "That was the assertion."
In response to claims that Juul specifically targeted children as customers, Burns responded by stating, "I do not think our campaign was aimed at children, we do not need to target youth to grow our business. , to succeed, and fulfill our mission. "
He also denied that the responsibility for the widespread use of the electronic cigarette among teens rests entirely on Juul – but pointed out that he also did not blame the families of teen vapers. "I do not want to give the impression that I'm blaming families," he said. "I think you have a category-wide problem, part of which we need to be part of the solution, and we need to play an active leadership role as part of the solution."
Juul's new verification system is a continuation of the company's earlier efforts to combat juvenile vaping: remove most store flavors, close some social networking accounts, and tailor its marketing to former smokers.
Despite Juul's efforts, Burns is not convinced that the use of minors will diminish soon. "I think other factors come into play," he said. "We are the only manufacturer to have removed the flavors of retailers.There is now an influx of counterfeit and compatible products on the market.Electronic trading remains a challenge as a channel."
"So you think that when the 2019 numbers are known, the use by teens, which is already practiced by one in five high school students, could increase again?" Dokoupil asked.
"I think it can go up," said Burns. "Yes, it's a possibility."
[ad_2]
Source link