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New Delhi: India currently faces the double burden of communicable and noncommunicable diseases (NCDs), causing adverse effects on health and disease development. According to the global burden of disease, noncommunicable diseases, including cancer, heart disease, chronic lung diseases and diabetes, represent a huge health and economic burden in India and account for 6.4 million deaths each year. Hence the urgent need to redouble efforts to prevent NCDs in all contexts and age groups, as most noncommunicable diseases are related to lifestyle and lifestyle patterns. unhealthy choices like smoking.
Responsibility Initiative (CSR) with the Public Health Foundation of India (PHFI) on the implementation of a health promotion intervention for the prevention and control of noncommunicable diseases .
Control in multiple contexts, including schools, colleges and workplaces – all age groups combined.
"AXA, as an insurance brand, protects people in the long term. For us, corporate responsibility is an essential part of our vision as we strive to empower people to live a better life. We can do this by educating people about the risks they face and helping them change their behaviors to better manage their risks. We have adopted this approach to risk prevention to solve the growing problem of noncommunicable diseases in India, "said Marie-Louise Elhabre, General Manager of India
" India faces a huge economic burden. As a responsible company, AXA works to reduce the risk factors for noncommunicable diseases among vulnerable populations in the areas where we operate – in the cities of Bengaluru and Pune. This effort is aligned with the United Nations Sustainable Development Goal 3: Ensuring healthy lives and promoting the well-being of all at all ages, "said Nagarajan V, Chief Human Resources Officer and Chief of Staff of corporate responsibility.
Multidisciplinary advisory committee comprising WHO experts, academic institutions, NGOs and government officials. The intervention includes the following:
School-based intervention: Communicating health promotion and prevention messages (focused on psychosocial skills) for the prevention and control of behavioral risk factors contributing to NCDs (unhealthy diet, physical inactivity and tobacco use) College-level intervention: Prevent adoption and promote quitting of tobacco and alcohol use among students and promote non-alcoholic colleges and tobacco-free through participatory research and the social marketing approach [http://wwwscielobr/scielophp?script=sc19659003] Workplace intervention: Promoting smoking cessation through proactive smoking cessation offers in the workplace by encouraging the use of the National Tobacco Control Program and the smoking cessation program of the Department of Health and Family. guided by new data that highlights the need to intensify cessation efforts in the workplace and the need to prevent risk factors for NCDs at a young age. With heart attacks in early twenties and children at risk for type 2 diabetes in India, there is an urgent need for innovative solutions to promote behavioral change in all settings, "says Dr. Monika Arora . Additional professor at PHFI.
Dr. K. Srinath Reddy, President of the Public Health Foundation of India added: "Noncommunicable diseases have been considered a problem of adulthood, but children, adolescents and young people are also threatened. Through this partnership, we hope to take a holistic approach to health promotion to promote healthy lifestyles for schoolchildren, students and adults in the workplace and contribute to the reduction and prevention of risk factors. NCDs.
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Source: PTI
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