[ad_1]
Beyoncé's Coachella in April will remain in history as one of the most epic performances of the festival.
Not only was she the first black woman to head the California music festival, but she also took the opportunity to celebrate the culture of black colleges, feminism, art and culture. Activism and his family.
And now, the artist has announced the launch of a new collaboration, which will see his Balmain Cochella outfits recreated by the design house, with 100 percent of the proceeds being donated to charity.
Although Beyoncé posted articles on her website, including windbreakers and T-shirts, she did not rely on the costumes she wore, nor on those of Balmain, who created all his outfits for the festival.
Now fans can finally relive Beychella in all its splendor by wearing exactly the college-themed costume that the singer donned during his two-hour epic set.
The new collection, launched at Paris' flagship store on July 13 and around the world July 14, features three T-shirts and three sweatshirts offered in black, hot pink and bright yellow.
But that's not all. While Beyoncé has already donated $ 100,000 (£ 75,681) to four historically black colleges and universities (HBCU) after her performance, the singer revealed that 100% of the proceeds from this collaboration will go to the UNCF (United Negro College Fund)
The largest minority education organization in the United States, UNCF was founded by Frederick D Patterson and Mary McLeod Bethune in 1944 and works to ensure that American children of all races and backgrounds can go to university support.
In a statement, Balmain's artistic director, Olivier Rousteing, explained: "What we all saw on these successive Coachella weekends was nothing short of iconic. [19659012] (Harrods)
"His performance, his message and his music – as well as the looks we have created together – have made one of those rare indelible images that I believe will long remain in the collective memory of my generation." This collection of Hoodies and t-shirts, based on the key designs of our Coachella efforts, meet our need to pay off an obvious debt for inspiration. we have received the signature spirit and legacy of historically black colleges and universities of America (HBCUs).
"That is why we are very pleased to announce that the proceeds from this collection will help fund the impressive work of the United Negro College Fund (UNCF) – helping to ensure that tomorrow's leaders can go to college, flourish and "
Buy the Balmain x Beyoncé collection at the Paris flagship store on July 13th and at London's Balmain store, Balmain.com, Beyonce.com, Net-a-Porter, Harrods and MyTheresa from July 14. Prices start at £ 220.
Source link
