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An advertisement for razors depicting women who shave their hair was greeted with cries of "finally" and "it was about crazy time"
Billie, who's calling "A first brand of shave and female body," says her ad is the first in decades of advertising to show women actually shaving their hair.
Ads for men's razors often show men trimming and grooming their beards. Products marketed in women generally show shaving legs or armpits already completely hairless.
While showing women shaving their legs, the Billie Pub shows women combing and drying armpit hair and tackles the thorny topic – via images of a cactus – shaving pubic hair.
On its website, the company, launched in 2017, states, "Shaving businesses have always been created for men, which may explain why we are still paying too much for female razors. for shaving.
The campaign for the razor subscription service, which is currently only available in the United States, has elicited positive feedback on social media.
"Finally! Thank you for doing a spot like this, "" Refreshing "and" It's about damn time "were just some of the comments left by an Instagram company.
The Idea that shaving was a choice also earned applause. "Shave, do not shave, but the bottom line is that we have all the hair," said a commentator, noting that at the end of the day not all models have shaved their hair under the armpits.
Billie
(@ billiebody)For over 100 years, female razor brands have not shown women's hairs … until now Presentation of Project Body Hair A celebration of the hairs, wherever it is or not See more: https://t.co/UdKKQApFoF. pic.twitter.com/ Aj4CNTtdHQ
Georgina Gooley, co-founder of Billie, said: "Showing only smooth, hairless legs seemed to be an archaic way of representing women. We have always said that shaving is a choice. It's your hair and no one should tell you what to do with it. We are excited to launch a campaign that will help normalize hair and change the one-dimensional way women are portrayed. "
Billie put pictures available on the Unsplash photography site, with the goal of improving the number of images available for media showing female body hair." The company says that " She donates 1% of all income to women's causes around the world and currently supports Every Mother Counts, a campaign for safer pregnancy and childbirth.
Ashley Armitage, who took the photos for the campaign, said on the website As / Is: "How can you know that a razor does his job even if all he does is slip a shaving cream? And more importantly, why is showing the woman's hair so taboo? "
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