[ad_1]
The award-winning drama series MTV Shuga will soon present scenarios on HIV innovation, including HIV self-testing and preventive medications (PrEP), following an agreement of three years signed between the Unitaid Global Health Initiative, the MTV Staying Alive Foundation (MTV SAF) and the School of Hygiene and Tropical Medicine of London
Unitaid works with global partners to end the epidemics of Tuberculosis, HIV / AIDS, Malaria and Hepatitis C.
MTV Shuga started in Kenya in 2009 and has since expanded to Nigeria and Nigeria. South Africa. It's an award-winning drama series that aims to harness the power of entertainment to change the attitudes and behavior of young people around the world. The campaign includes a radio drama, print, digital and social media, and peer education programs. It has been broadcast on more than 180 channels in 70 countries and has reached 720 million homes.
The program is designed to help millions of young viewers in francophone and anglophone Africa to protect themselves against HIV.
This agreement, unveiled at the 22nd International Conference on AIDS currently taking place in Amsterdam, will cover Southern Africa and French-speaking West Africa and deliver three new television series from MTV Shuga as well as a multimedia campaign promoting badual health
Unitaid's executive director, Lelio Marmora, said: "Millions of people in Africa are watching MTV Shuga . Our partnership with MTV Staying Alive gives us a great opportunity to reach young people who do not have reliable health information and empower them to take care of their health – including getting test themselves for HIV
campaigns will be rolled out in South Africa and Côte d'Ivoire between 2018 and 2020. Preliminary work in both countries is starting this year. # 39; Africa South will deliver another installment of MTV Shuga: Down South to be aired in the first half of 2019, followed by two seasons in Ivory Coast.
Executive Vice President and General Manager of Alex Okosi, of Viacom International Media Networks Africa and BET International, said: " MTV Shuga is a powerful campaign that educates and empowers our young people through variety of issues that matter to them At VIMN Africa, we are proud to have participated in the development of MTV Shuga since its inception and to continue to support the campaign through our network as we extend the series to new markets. "
A recent study by the World Bank showed that TV series viewers were twice as likely to be screened for HIV six months after watching the show, and that Chlamydia decreased by 58% in women
"We are delighted to be working with the MTV Staying Alive Foundation by conducting studies in South Africa and Costa Rica. Ivory to evaluate the impact of MTV Shuga on increasing demand and adoption of HIV self-test and PrEP. With its wide reach and popular appeal in Africa, MTV Shuga has the potential to stimulate awareness and demand for prevention and treatment services, especially for young women and men among whom the risk of HIV remains high. 19659002] MTV Shuga will continue to broadcast on MTV Base (DStv channel 322) and distributed across Viacom platforms worldwide, including FTA partners.
– African News Agency (ANA) [19659002] For more news in your own way, download the application The Citizen for iOS and Android.
[ad_2]
Source link
