MTV Shuga will present his HIV, PrEP self tests in three new seasons

A popular MTV television series that teaches young people about badual health in Africa is being expanded to showcase innovations in HIV prevention, the television network said on Wednesday

. The HIV virus in the hope of persuading reluctant adolescents and young adults to learn their status and get help.

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It will also create scenarios containing information about HIV. The creators said in a press release that MTV Shuga has been exploring badual health issues for years and has a strong audience on the basis of pre-exposure prophylaxis (PrEP) in three new seasons in South Africa and in Côte d & # 39; Ivoire. continent, but he hopes to reach new viewers with his first expansion into West African Francophone and a high concentration on the latest technologies.

AIDS is the leading cause of death among 10-24-year-olds According to the MTV Staying Alive Foundation and the Geneva-based Unitaid nonprofit group, who have partnered for the show, millions of people in Africa watch MTV Shuga. . This gives us a great opportunity to reach young people who do not have reliable health information and empower them to take care of their health, including testing themselves. for HIV, "said Lelio Marmora.The School of Hygiene and Tropical Medicine of London (LSHTM) will evaluate the impact of the show on the attitudes and behavior of viewers at home. over the next three seasons.

"I think it's a really powerful medium. It's better than another public health promotion campaign, "said Isolde Birdthistle, researcher at the LSHTM, in 19659002." We expect her to sensitize some of this news. " technologies »

The new seasons will be broadcast from 2019, alongside a radio campaign, print and on social networks, said the MTV Staying Alive Foundation

Kenya South Africa and Nigeria According to a 2017 World Bank study, preliminary results show that viewers have changed badual behavior accordingly

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