TURIN, ITALY: An attack on Cristiano Ronaldo in Turin waits for the striker on Monday as Juventus prepares to unveil the surprise signing that, after the end of the World Cup, puts all looks on the champions of Italy and Serie A.
The shirts of Juventus sporting "Ronaldo" and number 7 are selling like hotcakes, while the 5,000 shopkeepers in the northwestern city display "Bem-vindo!" – Welcome to Portuguese.
He is here! Watch the first moments of Cristiano in Turin! # CR7JUVE https://t.co/mQxauQ9pDn
A glacier from Turin even invented a "CR7" cone, with a Portuguese cherry liquor and chocolate chips .
Instead, the winner of the Golden Ball five times will participate in a more discreet event after surprising everyone arriving in Turin Sunday afternoon.
He will finish his medical exams at the club stage Monday before facing journalists' questions at a press conference.
Ronaldo must then leave to finish his vacation. La Repubblica reports that he will meet the team – who started pre – season training – Monday, but will only officially join them later in the month, when they will start their tour. been in the United States.
This was the request of the international media that Juve had to move the presentation in the room that they usually book for their shareholder meetings, and the more sober presentation did nothing. to dampen the desire of fans to have a glimpse of their new star.
Ronaldo scored 120 goals in the Champions League, more than anyone in the history of the competition, and has won four last five editions with Real.
Juve has not won the competition since 1996 but reached the finals in 2015 and 2017, where they were respectively beaten by Barcelona and the former Ronaldo club, Real Madrid.
The team of Mbadimiliano Allegri has been eliminated from the Champions League by Ronaldo in the past two seasons. The Portuguese scored twice in the 2017 final and inflicted a controversial penalty on Juve. down and saw them go out in the quarterfinals.
Not to mention the doubling that he won in the first leg in Madrid, where he beat the winners 3-0 in Turin, including an incredible scissor cut that allowed Allianz's stadium to to get up.
"I say that as a fan, Cristiano Ronaldo is an incredible signature," Juventus midfielder Claudio Marchisio said on Instagram on Wednesday.
Ronaldo 's signature is also an attempt to strengthen the club' s brand on a global scale and push them alongside the giants of La Liga.
At a meeting last year, the president of Juve Andrea Agnelli explained his strategy saying that he wanted the club – who drags behind seven times champion. Europe AC Milan in the continental trophies – become more "pop", and point towards people who were not clbadic football fans.
"We must ask ourselves: what is the Shanghai girl thinking about and the millennium of Mexico City?" he said at the time.