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World premiere of Biola Alabi Media for its successful production of 2018 "Lara and the Beat", which took place on Sunday night at the Continental Hotel in Lagos. It was a celebration of film, music and fashion, and who's who of the film and music industry came out colorful, ready for parades and daring.
The sumptuous event was a resounding evening of fabulous fashion presentation and a haunting, inspirational music concert of key themes explored in the film – music, fashion and culture.
With less than two weeks of national cinematic release On July 20, actors and other members of the production team set out to work to let guess the excitement that "Lara and the Beat "promises.
" We had a great time shooting this film, and I am particularly excited by the cultural elements that emerge in this film," said Seyi Shay, who plays Lara Giwa in the film . "Music is a big part of this film, and to see how it was perfectly merged with this production, makes me really proud as a music artist ."
" We are now starting to see a brilliant collaboration between Nollywood and the industry musical, "says Tosin Coker ] Director of Lara and the Beat. " This is very special for me because I started my career as a music video director, and seeing what's going on now and being part of it, I'm really proud of it." As the director of the film, Seyi Shay who plays the role of the main protagonist, Lara Giwa, and Vector who plays his love, Sal, also having a musical background, both of which are music stars.Other actors in the music industry include DJ Xclusive (who plays Jide), and Toni Tones (who plays Trish).
" It's great to see how this mix of movies and music played tonight, all the shine shown no only by members of the music distribution, but especially by the traditional members of Nollywood, who have truly made it a pleasant experience, [1] 9459008] "Lara And The Beat" in world premiere celebrates the best of Nollywood afrobeat
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Lara and the Beat also has a soundtrack of music produced by the music producer as Tee Y Mix with significant contributions from the Universal Music Group team in Nigeria.
Tee Y Mix who has already worked with some of the musical artists of this film, said: " Regular studio recording is not quite the same as when you make a soundtrack of music for a movie, but it's no less fun.I am really proud of what we have created. "
" What attracted us in this production, it's the vision that they had to merge the music with the movie, and that's something that our mother brand has done in other areas. and we were happy to be able to do the same in Nigeria ", said Eze Ezegozie of the Universal Music Group (UMG) in Nigeria.
Lara and the Beat produced by Tolu Olusoga award-winning stars Nollywood heavyweights Somkele Chioma Akpotha Chinedu Ikedieze Uche Jombo Lala Akindoju Bimbo Manuel Wale Ojo Shaffy Bello and Saidi Balogun . Other members of the distribution Deyemi Okanlawon Demola Adedoyin Folu Storms Sharon Ooja Anne Icha Akan [19659008] Nnani Dara Egerton Shyngle Bollylomo David Jones David Cookies Keira Hewatch Patrick Oke and ] Half Banwo .
With such an elaborate cast list, a diversity of themes explored and a flawless creative production team, Lara and the Beat has all the hallmarks of a revelatory cinematic experience.
Biola Alabi Executive Producer of Lara and the Beat, "What you have witnessed tonight is the result of several months of fierce and creative collaboration with your loan of professionals in the industry . Biola Alabi Media is committed to telling our rich African stories and sharing them with the rest of the world. I'm proud of what we've created with Lara and the Beat, and with the welcome we've seen today, I'm sure everyone will benefit when it opens in the July 20 th cinemas. .
Alongside Biola Alabi's other co-executive producers include Mr. Sunday Agboola Mr. Lantern Onasanya Mrs. Adetayo Okusanya and Mr. Niyi Toluwalope .
On why they partnered with Lara and the Beat, Mr. Ayo Subair President of LIRS, said, "We have an important story to tell about our work in the world. Lagos State, and we think Nollywood is a powerful vehicle to tell our story.Lara and the Beat have had a brilliant story that went very well with the message we are trying to tell people about it. Lagos state, so it was logical that we collaborate with them on this project. "
The film com takes: FIRS, Fidelity Bank, Close-up, Knorr, M-Cash, Jumia, Kilimanjaro, Studio 24, Nuli, Cruz Vodka, Dominos and Coldstone.
Lara and the Beat speak of young and beautiful Giwa sisters at the center of a financial scandal with the media empire of their parents. The sisters are driven out of their privileged bubble and must learn to build their own future and save their family's past. The film also tells a love story between Lara and Sal (a.k.a The Beat), which helps to find his voice and revive his musical journey. It's a film about loss, love, music … and a dream.
This phenomenal premiere of the film and the satisfaction expressed by the guests during the premiere of the film gives a lot of credence to the fact that Lara and the Beat will be an instant cinema. delight for moviegoers.
The film will be distributed by FilmOne and will be available in cinemas nationwide from July 20 2018. Moses Babatope, FilmOne Distribution's Group ED / COO, said: "This is another brilliant production from the Biola Alabi Media team, and we're excited to be part of it. We are optimistic that it will be a pleasure to watch movies. "
" I had been eagerly awaiting this movie the first time I saw the trailer and saw the movie tonight it I did not disappoint at all, from the cinematography to the music soundtrack, everything went so well in history … It was a great evening of fun and music for me. and the Beat is indeed the movie to see, and what I've seen tonight excites me for what the future holds for Nollywood, "[1] 9459019] Hazeez Balogun Film Review
– For Uche Nwagboso via [email protected]
About Biola Aalabi Media
Biola Alabi Media is a fast-growing media company based in Lagos, Nigeria, and dedicated to telling authentic African stories to local and global audiences. Biola Alabi Media also produced the hit movie of 2017, Banana Island Ghost (BIG), and Bukas & Joints, Nigeria's favorite TV show
About Skylar Pictures
Skylar Pictures is a full-service multimedia and television broadcasting service agency. Skylar Pictures produces high-quality, content-rich and entertaining productions, while supporting edification in the film and television community, as we strive to promote our collective commitment to integrity.
About FilmOne
Entertainment providing high-end movie broadcasting services with emphasis on the territory of Nigeria. We distribute a wide range of traditional commercial images, including international and indigenous titles, and maintain international strategic alliances and relationships with studios / distributors around the world.
