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Sales rose 3.2% year-over-year to 15.17 trillion won.
LG Electronics recorded operating profit of KRW 1,180 billion in the first quarter of the year and recorded a quarterly operating profit of over KRW 1 000 billion in nine months. years. I joined. This was a remarkable surprise on the market at that time, and it has received the attention of the industry. White appliances and TVs have boosted profits.
On the contrary, they did not meet market expectations in the second quarter. Brokerages predict that the operating profit of LG Electronics will reach 800 billion won. The operating profit of 771 billion won is a little less than expected.
In the preliminary announcement of today's results, the division report has not been disclosed. However, as in the past, the industry sees a loss in the deficit of the MC division (mobile communications) of the H & A (home appliances) and HE (Home Entertainment) divisions.
A deficit is expected. The securities companies expect a deficit of between 130 billion and 160 billion won in the MC division.
In May, we launched a strategic premium smartphone "G7 ThinkQuest", which was aiming for a rebound, but which was good only for pre-sales and first-sales, but avoided the rapid decline in volume. sales. I did not do it.
The H & A and HE divisions are also expected to experience lower earnings in the first quarter of 2009. Increased marketing spend and demand concentration in 1Q11. In the case of the HE division, there was a call for the "2018 Russia World Cup". but he did not take advantage of the World Cup as planned. The H & A division is expected to generate a turnover of 450 billion won at 409 billion won, and the HE division would report a turnover of 410 billion won to 450 billion won. Kim Ji-san, a researcher at Kiwoom Securities, said, "In the case of home appliances, it is necessary to consider a new seasonality in which demand is concentrated in the first quarter of healthy appliances like the purifiers of Air and the stylers.
VC (electronic components) and B2B (business to business) activities are not expected to change significantly in the first quarter. The VC division is expected to post a loss of 10 billion won, and the B2B division is expected to make sales of 60 billion to 70 billion pounds sterling.
Despite the disappointing results of the 2nd quarter, Thanks to its favorable performance, the company realized the biggest operating and sales profit in the first half. First-half sales were 30.1 billion won and operating profit was 1.78 billion won. A senior LG Electronics official said: "This is the first time that sales exceed 30 trillion won in the first half."
The market outlook for annual profits remains positive. LG Electronics operating profit was 2.468 billion won, which is expected to reach 3.5 billion won this year.
The main driving force is the commercial division H & A and HE. OLED TVs, clothing gadgets and other high-end products. In the second half of this year, the deficit in the CM sector will decrease by successively launching the flagship V35 and V40 (planned) vessels.
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