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The Samsung Electronics record breaking has been halted. It's been a year since the second quarter of last year.
Samsung Electronics is considered the cause of the gloom of the smartphone business, in contrast to the boom of the semiconductor and display business (DS), which is expected to show a profit of 39, operating above W12tr. The company said it had sales of 58 trillion won and operating profit of 14.8 trillion won in the second quarter of the second quarter. The turnover and operating profit decreased by 4.23% and 5.37%, respectively.
The mobile division IT (IM), responsible for the smartphone business of Samsung Electronics, posted an operating profit of 2 trillion won in the first half of the second quarter. This is a 40% drop from the previous quarter of 3.7 trillion won. Samsung Galaxy S9 Series Samsung Electronics (19659007) Samsung Galaxy S9 Series (19659007) Samsung Galaxy S9 Series Samsung Galaxy S9 Series Samsung Galaxy S9 Series
In the second half, the SEC smartphone business has collapsed in the first semester due to the sluggishness of its smartphone business, and the IM division recorded an operating result of W3 ~ 4tr. Galaxy S9. Securities company estimates that the annual sales of the Galaxy S9 will not exceed 30 million units.
So, why did not the Galaxy S9 sell? The Galaxy S9 has been reported that it lacks innovation and outlets that have differentiated from the first version. With the exception of the camera at very high speed and the function of emotion, there is no big difference in appearance and function compared to the old S8.
There is also an badysis that the Galaxy S8's excessive shipping has had a negative effect on sales of the Galaxy S9.
According to one official, "we are aware that the sales volume of S9 was relatively uncomfortable because the global stocks of the former S8 were still out of stock and that there was still a lot volume, "said S9. I do not think there was a reason to take the initiative. "
The Galaxy S8, released last April, is the first tablet in the Galaxy Note 7 series, since it's been Samsung's first reputable restoration job since its launch, it has sold more than 38 million units in 120 countries with huge expansion of marketing and sales.We also increased the original volume to double the previous volume.
More fundamentally, Chinese smartphone companies such as Huawei, Oppo, Bibo and Xiaomi, as well as Chinese and Japanese companies,
The Samsung Electronics smartphone has a 1% market share in the Chinese market.
The competitive environment surrounding Samsung Electronics, the largest manufacturer of combined in the world, empire over time.
"The smartphone market is expected to become more difficult due to increased competition due to slower growth, but it will respond with innovation" at the beginning of the shareholders "
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