[빅데이터로 본다] MBC & # 39; I want to live & # 39; July 1 Brand Reputation Analysis Entertainment Program No.1

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▲ Screenshot of the MBC website 'Naonjasanda & # 39;
[일간투데이 정우교 기자] The entertainment program MBC & # 39; Naonjasanda & # 39; it's ranked first in the big data badysis in July. The Korea Reputation Research Institute announced on March 7 that it had badyzed 133.7 million pieces of 50 major brands of national entertainment programs from May 5th to May 6th.

Second place is radio star, third place is to know brother.

In the case of Naohonja Sanda, who took first place in the first place, the participation index of 368 million (Less than 1,000 units), media index of 2.54 million, communication index $ 31.8 million, community index of $ 1.32 million and viewer index of $ 129 million.

The radio star took second place with a brand reputation index of 753 million.

Ahn, ranked third, had a participation index of 1.8 million, a participation index of 1.96 million, a media index of 2.9 million, a communication index of 7.2 million, an index of community of 161 million and a municipal index of 93,000. The media index was 158 million, the communication index was 157 million, the community index was 320,000, and the index of viewers was 70 thousand. The reputation index of the brand is 598 million.

Kang Chang-hwan, director of the Korean Institute of Business Reputation, said: "MBC's Na-hana Sanda" ranks first in the ranking of reputation branded entertainment program in July 2018. "

"In detail, the brand's participation fell 6.95%, brand problems fell 0.75%, and the brand communication fell 11.13%." Brand spending decreased by 30.71% and branded consumption increased by 26.67%. "

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