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[CCTV뉴스=김지윤 기자] INSTADGRAM announced the launch of the first camera effect of a Korean artist on the 2nd thanks to a collaboration with EXO, the largest Korean group of KPOP in Korea.
The new camera effect is a function that can apply the image of the new EXO album to Instagram Stories. This is a function of KPOP Representative Boy Group's splendid return from EXP for a year and two and the regular fifth album & # 39; DO NOT MESS UP MY TEMPO "release.
The conceptual image of the 5th album of EXO is a desert bike ride with a helmet as well as the colorful charm of the limbs, creating an intense atmosphere. INSTADGRAM enhances the value of ownership of EXO by incorporating the unique sensitivity inherent in this new album to the TEMPO camera effect. The camera effect of EXO is that when you apply the filter, the chorus of the song title "Tempo" flows, and when you move your head like a musical beat, you will see a headset and a bike with EXO and TEMPO. Fans can place photos and videos on a bike tempo with headphones in their Instagram story.
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This camera effect, which is a gift for fans around the world who have been waiting for the return of EXO, can be used by following EXO's official Instagram account (@ weareone.exo) and opening the camera in the upper left corner from the home screen. Just click on the camera and click on the face icon in the lower right corner to select the EXO effect in the visible filter box. Even if you do not follow the EXO account, you can still use the EXO filter used by your friend or save it to your filter library. The easy-to-use, one-click Instagram EXO filters should spark a strong reaction among fans around the world, including in Korea.
The photos and images of Instagram Stories to which the camera effect apply disappear after 24 hours and the publication can be done easily. Story is a feature used daily by more than 4 million people in June 2018 and is gaining popularity as a space where people can share their daily lives in real time, especially in Korea.
EXO was the first Korean artist to collaborate with INSTADGRAM, a social media platform raging around the world, to realize the impact and impact of KPOP on the world. EXO members also keep in touch with fans around the world through their personal Instagram accounts, including @real__pcy, @oohsehun and @baekhyunee_exo, who are the most popular Instagram followers of last year. He has proven his popularity as the leading representative of K-pop's enthusiasm by ranking in the top 5 national accounts.
Since June, INSTADGRAM has collaborated with celebrities around the world to design and publish original and interesting camera effects. American pop Rihanna and Ariana Grande, movie star Will Smith, Kylie Jenner, Baby Ariel and Liza Koshy. And the singers have launched camera effects for fans via Instagram. Various companies and brands, such as Gucci Beauty and the NBA, also introduce interesting camera-based Instagram effects, creating intimacy with fans and ongoing active communication.
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