Genesis wants to give pride to new cars and new technologies

The Hyundai Premium Genesis brand is expected to be busy with new cars and new technologies starting next year. It's a strategy to get rid of the sluggish sales of the past and to boost the pride of a high-end brand.

Next year, Genesis will release the full version of the G80 in the first half and the new SUV model in the second half.

Manfred Fitzgerald, vice president of business for Genesys, said Wednesday at a press conference at the G90 countries meeting that "we will introduce the SUV model next year". "I can not tell you when it will be time to launch a specific SUV, but it will be difficult to launch in the first period," he said. This means that SUVs will probably be launched in the second half of the year.

Concept Genesis GV80 (photo = Genesis)

The first Genesis-branded utility vehicle is the GV80, which was unveiled at the Geneva Motor Show last year and at the Genesis store at the Starfield Hanam shopping center in Korea.

The GV80 concept is based on the use of SUV space and respect for the environment. The pluggable hydrogen fuel cell technology, which was hard to reach in the industry, is equipped with an electric charge and a hydrogen charge. Inside, the 22-inch horizontal curved OLED screen, which accounts for more than half of the dashboard, was introduced.

Genesis has announced plans to launch three SUVs by 2021 at the launch of the G90 on the 27th.

The complete change of the G80 will have a headlamp and grill design similar to the G90. In the industry, a new powertrain, such as a plug-in hybrid, should be introduced in the full version of the G80, but Genesis has not yet come out.

The complete G80 change is likely to be applied for the first time in the badistance system of the next generation of highways that the Hyundai Motor Group is currently developing. This is a concept that has added the automatic lane change function to existing roadside badistance technologies. The technology was mentioned only when it was first applied to the G90, but it was eventually excluded.

Genesis G90 (Image = ZDNet Korea)

In the Hyundai Motor Group, we believe that the camera technology required to change the car range has improved significantly. "If the technology is enabled, it will be possible to achieve in the future a fully autonomous driving technology," said Yang Woong-cheol, Hyundai Automotive's vice president of research and development.

The Hyundai-Kia car group has cameras built into its Kia Hyundai Nexos, Kia and Genesis G90 exterior mirrors. The turn signal activation allows you to see the camera in side mirror live across the group. According to this badysis, the process may be the initial process of Genesis' Next Generation Road Assist System.

The development of electric cars is one of the most important parts of Genesis. Genesis is no exception as almost every brand in the world adopts strategic strategies, says Fitzgerald's sales manager.

The concept car & # 39; Esencia & # 39; based on the Genesis electric car (photo = Genesis)

Genesys plans to market an electric car based on its own platform in 2021 instead of an electric car that will recycle the existing internal combustion engine platform. The first electric car based on this will probably be equal to or greater than G80.

Lee Ki-sung, general manager of the Hyundai Kia Motors Environmental Technology Center, is holding a 100% Genesis electric car at a distance of 500 km. His strategy is to focus on high performance. Tesla or the Audi e-Tron model.

The Genesis did not include a complete 12.3-inch digital cluster in half of the G90 vehicle's throttle launched on the 27th. The G70, the youngest Genesis sedan lineup, is equipped with a digital cluster 3D 12.3-inch, but the flagship sedan, the G90, is criticized by the public for its lack of specification. This means that the G90 is recognized not only as a client system but also as a proprietary system.

Genesis should add a complete digital cluster to the next complete G90 change. We are already preparing the integration of a complete digital cluster into the next generation model.

Operating window of the visible Lane Departure Prevention System on the 3D Genesis G70 cluster (photo = ZDNet France)