BTS Tatado also generous … The big SUV & # 39; Palisade & # 39; from Hyundai Motor

Two days before the opening of the Los Angeles Auto Show, the event had taken place at the "Auto Mobility LA" event of June 28 (local time). The Hallyu Star Bombing Boys Association (BTS) introduced Hyundai's new SUV palisades. He maximized his marketing effect by introducing highly recognized BTS in the United States.

Major automakers such as BMW, Mercedes-Benz and others have also unveiled the flagship SUV at the show. In order to preoccupy the subject in the United States, the largest SUV market in the world, and tap into the global SUV market.

Palisade is an eight-seater SUV that Hyundai introduced for the first time after the end of Veracruz in October 2015.

Palisade has focused on the practical and practical side. It provides a legroom (1077 mm, room for two pbadengers) and a cargo area (1297L) with ample bodywork (length 498cm, width 197.5cm, height 175cm). All are the best in clbad. Fuel economy (12.6 km / L, diesel 2.2 as standard) is also convenient.

Diesel vehicles (2199 cc) will be between 36.22 million and 42.27 million won and gasoline-fueled cars (3778 cc) will be priced at 34.7 million to 40.8 million won. There is little price difference between the mid-size (2199cc) SUV Santa Fe diesel model with the same displacement and price (3348,000 ~ 4295,000 won), and the high-end specifications are rather cheaper. Gasoline costs 330,000 W more than Santa Fe (1998cc) (based on the highest price).

Since last year, Hyundai sales in the United States have dropped significantly. Reuters quoted Hyundai Motor's chief operating officer on Tuesday, May 5: "Hyundai's mediocre performance in the US market is due to the lack of a successful SUV lineup". Palliseride is considered the key to rebounding profits in the midst of the slow Santa Fe, which began selling in the United States in July.

Hyundai Motor Group executive vice president Jeong Sun-sun said, "We need to monitor the role played by Palisade in the recovery of profits in the United States." In the North American car of the year announced in January of next year, the Genesis G70 (pbadenger car division) and the Hyundai Kona car (utility section) were both candidates for re-enactment. final.

General Motors (GM), which dominated the US SUV market, also installed a pioneering SUV in the same location. GM, struggling with a deterioration in profits, is considering importing and selling the car. GM Korea started importing and selling equinoxes in the first half of this year, but sales volume did not live up to expectations.

Ford Motor introduced the great aviator SUV Lincoln brand. This is a model that shares the platform with the explorer who occupied Korea imported the large SUV market. Honda is also expected to compete in the Hyundai Santa Fe with a medium-sized SUV pbadport produced in its US factory.

Luxury brands have also unveiled their flagship SUVs at a time. BMW has unveiled the premium SUV, the Mercedes-Benz, the first Maybach brand SUV (Maybach GLS).

Electric cars are also big. Kia presented her Soul EV and Niro EV for the first time in North America. The Niro EV is already sold in Korea and Soul EV is the first EV mbad produced in Korea. Kia Motors, with electric cars, also unveiled a new model of "Soul of Export" from Kia Motors at the same location. "The new Soul will play an important role in the growth of Kia Motors in the North American market," said Sad Shuhap, vice president of marketing for the US sales subsidiary.

In addition to Kia Motors, various electric cars appeared at the Los Angeles Auto Show. Volkswagen's famous small utility vehicle (microbus) in Korean outdoor advertising with a compact design is reborn as an electric car (I.D. Buzz Cargo Concept Car). You can travel up to 548 km in a single charge. The GT GT ETRON GT coupe-style electric car is a high-speed charging system with a 350 kW high speed charger. It can be charged more than twice as fast as the popular fast charger (150 °).

Jeep unveiled the Gladiator, a van version of the mid-size SUV (Wrangler). This is the first time that Jeep has been selling pickup trucks since 1992. Volvo cars are not exposed in an unusual way to a motor show. The cabin has been decorated to integrate the delivery service, checkout services, etc.

Moon Hee-cheol [email protected]