Chungmuro ​​also comes to the era of "serial film".

& # 39; Chungmuro ​​& # 39; also comes to the era of the 'serial movie & # 39;

Top 10 Korean films in the first half

'Detective' series' Detective Chosun & # 39;

In the second half of the year,

Various variants such as continuation and additional edition

Many loyal audiences have a low risk of failure

Attendant box office as "Marvel series"

"The monster capital is a monster"

Chungmuro ​​will not have a film series as powerful as Hollywood's "Marvel series". In the first half of this year from January to June this year, the top 10 Korean films have been featured in a series of movies, Three more. This is in contrast to the fact that there was not even one in the same period last year. "Detective: Returns" (2.67 million), which links "Detective: The Big Nation" (2015), exceeded the previous number of viewers (2.62 million) and put a highway on the production of the third, 3 & # 39; Secret of Blood Vampire & # 39; (2.42 million) in the top 10. It is not strictly a series, but a promotion of "chemistry" (1.34 million people), planned as two "epidemiological trilogies" after "coronary" (2013). Including "God with sin and punishment" (5.87 million people this year), which was released last year, the four films in the series have become the cinema.

The strength of the series films continues in the second half of the year. The witch, which was planned as a trilogy, carries a hot topic with 1,790,000 people by August 8. The second episode of the series "Together with God", "In and Yeon", will meet the public on the 1st of next month, and the last episode of "epidemic trilogy" is in preparation for the opening of the holiday season from Chuseok.

It is quite unusual that a series of movies will appear in the Korean film industry at the same time. In the 1990s, comedy series such as "My wife is a gangster", "The glory of a family" and "Tucson" became very popular, but they were close to a simple list of sequels . The fact that the film's worldview was built with the production of the series in mind at the planning stage and that the genre is reinforced by computer graphics technology, the films of the last series differ from the previous era. It is the evolution of a Korean franchise.

For this trend, movie makers diagnose that the Korean film industry is shifting to the franchise center. The Korean film, which has experienced the explosive power of the Marvel series movies, including "Avengers," began to work seriously in absorbing the benefits of the Hollywood franchise system.

The biggest advantage of serial movies is predictability. Based on past experience, the cost of the failure can be reduced because the cost of production can be estimated and the timing of the release can be determined. On the other hand, the loyal stationary audience is secure and the popularity is increased. This is a fundamental change in the "box office". rather than in the box office scale. Kim Hyung-suk, film critic, said, "With the growth of the industry, the demands of the industry will be met to ensure profitability rather than adventure and experimentation. "To keep 200 million Korean viewers a year, the franchise will have to be reorganized. Kim Hyeong-ho, a film badyst, said, "Since the tent film in Korea (which plays a central role in the market as a tent) was an independent work, the whole Korean film was influenced by the success or the failure of the film. It can be a tent pole throughout the film industry, not at any moment. "

Hollywood already has a movie series. In the United States, the top 10 films in the top 10 are "Black Panther", "Avengers: Infinite War" and "Jurbadic World: Fallen Kingdom" and "Deadpool 2". This is no different in Korea. In the first half of the year, there are seven feature films in the top 10 overseas box office, ranging from "Maze Runner: Cure" to "Juandji: New World" and "Oceanus 8". ".

Manufacturers and distributors of investment also reduce the importance of serial films. The head of CJ Entertainment, who has invested in the "Detective" series, said: "The series can be varied in different forms such as spin-offs and prequels as well as sequels, and it is highly scalable." The relationship between characters and characters The physical time needed to explain it is also reduced, so there is also the benefit of having a richer story in a limited time. "The production attempts are also active." Taha 3 "launches the actor Park Jung-min and Ryu Seung-bum and starts filming next month." Last year, 688 million hit box office hit "Criminal City" has also confirmed the production of a sequel recently.

In the future, the content of Korean movies is likely to be different from the previous one. This is because it is a primary criterion for judging whether or not a series material can be produced. Kim Hyung-seok, a critic, said: "Since the old film is the material of the story and the trailer of the next film in the series, the approach will be different from the phase of content planning. " If the existing Korean film It can be expanded even further. "

However, there is also concern that a series of films will lead to a new stalemate. As the number of serial films that require a high budget is increased, there are many films that are alienated from the capital. A head of the film industry pointed out that "in Korea, where sub-markets do not exist, there is concern that serial films will become another monster that monopolizes the capital."

Kim Tae Hyoung journalist

[email protected]

Copyright Holder © KOREA Daily Prohibition of Reprinting and Reissuing Newspapers