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CJ ENM O's purchasing division will extend its own brand (PB) to overseas sales.
With this, the O shopping division will develop its sales and sales of PB fashion, which operates as a global market of PB and domestic,
According to the commercial division CJ ENM O of 25, the company operates on the Southeast Asian market, under the influence of K culture, through the home shopping network,
CJ ENM O commercial division plans to expand sales of Korean products differentiated to its customers in Southeast Asia by combining its own product supply capabilities and the power of content of the E & M division [19659003]
The O division shopping plans to enter the market of D & D Overseas in this year's PB Fashion who has been operated in Korea as Cell Reppop Edition, Cyan and Deer Gentleman. 19659010]
According to the Southeast Asian calendar of the group of idols "Warner One" of the E & M division in Malaysia, the Philippines and Thailand, the fashion brand 'Warner One' He sells a set of four polos.
Kitchen appliances of the brand 'Ilro', which was originally sold as a mainstay, and 'exercise equipment'. We are also aggressively developing PB's global sales, including the "Wudu" brand and the "boom" brand of household products.
During the second half of the year, O Division shopping will focus on the E & M division and the ongoing expansion of the E & M division
A CJ ENM manager said: "The overseas market is also a mobile channel, While the distribution channel is being reorganized, we plan to introduce differentiated Korean products to the foreign market using the keenness of the Korean wave, focusing on K-pop fashion and K. "
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