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Hyundai Motor strengthens its sports marketing in Europe by joining the five major football leagues in Europe.
According to Hyundai Motor, the European subsidiary of Hyundai Motor, the Italian Football League 'Serie A', will be in charge of the Italian Football League,
As part of this sponsorship, Hyundai may apply the logo on the back of the AS Roma uniform until 2021,.
It has become a company to sponsor all 5 best teams in Europe. In June, Hyundai signed a deal with three major European leagues, including Chelsea FC in the English Premier League (EPL), Atlético Madrid in Spain, La Liga in Germany, Bundesliga in Germany and Hertha BSC Berlin in June. . In addition, the sponsorship of the French league "Olympique Lyon", which has been sponsored since 2012, was also extended until 2020.
Hyundai expects a great advertising effect by sponsoring the five first European leagues. Atletico Madrid, AS Roma and Olympique Lyonnais have participated this year in the European Championship, the Champions League. Chelsea also played in another European competition, the Europa League. European competitions are guaranteed throughout Europe.
Hyundai plans to increase its notoriety in the European market through sports marketing like this one. Indeed, Samsung Electronics sponsored Chelsea as the main sponsor for 10 years from 2005 to 2015, which has helped to build brand awareness in Europe.
Hyundai plans to compensate for the gloom of the US and Chinese "G2" by strengthening its sales in Europe. According to the Association of European Automobile Manufacturers (ACEA), European sales in the first half of this year reached 290,102, an increase of 7.5% over the same period last year .
A Hyundai Motor official said: "Since the launch of the commercialization of European football on a large scale since June, the number of total sales including Kia Motors (264,010) has reached 555,062, I will try to sell the the first million cars of the year by injecting four types of environmentally friendly cars into the European market in the second half. "
Ryujong is a journalist specializing in automotive and aviation rje312 @ etnews. com [19659011] "ridiculous price !! (F, b, e, v, n, t, s)
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