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Koufang returned to Naver again in two years. We started selling our products to Naver Knowledge Shopping, where we can compare product prices.
According to the related industry, on June 27, Kupang resumed the supply of its database of sales products (DB) in order to search for Naver products from the 23rd.
Previously, Kupang had stopped supplying the Naver product search database in November 2016. However, after two years, it is expected to increase subscription and subscription fees for paid subscriptions.
Kupang said sales had continued to increase after stopping the Naver Shopping product search database last February. At the time, Kupang explained that consumers are increasingly visiting Kupang via the external website.
Kupang
Kupang said that consumers who visited the application directly differ from those who visited other websites such as Naver products and pointed out that the frequency of purchase of direct visitors in 2016 was eight times higher than consumers who have searched for Naver products.
As a result, attention is drawn to the background of Kang Fang Naver's reengagement.
■ "Rocket WoW Club Subscriber Extension"
Koo Fang suddenly changed strategy in partnership with Naver.
Kupang has recently launched a membership service called Rocket Wow Club, which offers free rocket shipping and delivery of fresh produce at dawn. Some regions are also subject to delivery on the same day. The subscription service is available for 90 days free of charge, and the monthly fee is set at KRW 2,900 for the moment.
The number of subscribers at the Rocket Wow Club reached 150,000 in the week following its release, and the company expects to exceed one million subscribers by the end of the year. # 39; year.
In addition, Kupang has also invested $ 2 billion (about 2.25 billion won) in Softbank Vision Fund and has also launched a marketing campaign for aggressive marketing. It also shows selling bargains through advertisements such as the Naver Banner rather than the television.
With regard to affiliation to Naver, Kupang said that he expects more consumers to experience Kupang in addition to Kupon subscribers by exposing Naver products. Knowledge Shopping.
"Kupang always tries to provide an exceptional experience to its customers and uses a variety of marketing channels so that more customers can experience Kupang," Kupang said. "Naver is one of them."
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