'Moon-cum coffee & # 39; & # 39; French Bakery to Bread & # 39; … Find the hidden PPL – Chosun.com

"How would you like to meet in this place?" "Men and women of all ages are here."

TVN & # 39; Miss Shine & # 39; episode 5 aired on the 21st. When the heroine Gang (Kim Tae-ri) wondered Kim Hee-sung (Seo John) who called Gloria Hotel, she asked the place of the appointment and the camera shone the letter "DALKOMM COFFEE" written on the back of the table. There is also a towel on the table with a moon-shaped moon-cum coffee. Indirect advertising of the coffee franchise "sweet coffee". Immediately after the show, the company presented menus such as "Dividend", which is made by rounding the coffee powder according to the concept of the last word, which is the background of the piece, and 'Chrysanthemum tea', which drinks chrysanthemum petals

The drama "Sean Shine", which has climbed to 10% of the ratings, breaks the prejudice that "the drama is difficult for PPL (product placement).

When a girl who appears as a daughter of a grandfather in drama enjoys a "snow candy" at the other end of the room, the name "French baker" always appears. The Eiffel Tower at the door of the store When you want to see the picture, you will notice the indirect advertising of the Parisian baguette. Nowadays, this brand is & # 39; Chosun first taste!

It is emphasized that PPL interferes with the flow of the dramatic episode. On the eighth day, the main character Eugene Cho (Lee Byung Hun) did not raise a cup of tea to drink tea and said, "Is this cup a trend?" The audience stared at the ambivalent ambbadador. The cup with Eugene Cho is a product of the product "Odense" of CJ ENM.

The featured writer Kim Eun-sook also suffered from a controversy over the PPL in his previous work: "I do not want to avoid indirect advertising because of the cost of production of about 40 billion won in social media. In tvN 'Dokkaebi', Dokkaebi Kim Shin (shared) sold a hangover relief in a scene where "I had a job" and recalled the past, and announced the sponsor of blatantly, like watering in a certain branded store. In the case of KBS 'Dawn of the Sun', Seo Dae-young (Jung-gu) and Yoon Myung-joo (Kim Ji-won) criticized the main sponsor, Hyundai Motors, J & # 39; I was stung. Jeong Seok-hee, a television critic, said: "PPLs that interfere with immersion should be meticulous because they are misleading for viewers."