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The Naver subsidiary will cooperate with KEB Hana Bank to engage in the activities of the Indonesian Digital Bank.
Line announced on March 28 that it has signed a new share purchase agreement with a local subsidiary of KEB Hana Bank Indonesia, through its global financial subsidiary, Line Financial Asia, in the Myeong-dong building. from Jung-gu to Seoul.
LINE FINANCIAL ASIA has become the second largest shareholder with a 20% stake in INNI KEB Hana Bank. After approval by the Indonesian financial authorities, the company will pay the share price and launch the digital banking business next year.
The online platform will use the local user base, brand competence and content. Line is one of the leading messengers in Indonesia. KEB Hana Bank is considered a successful foreign bank with a local customer ratio of about 95%.
Both companies embody business models such as deposits, microcredits and remittance services, which take advantage of local customer characteristics. In accordance with local laws, KEB plans to integrate the identity verification process, KEB Hana Bank's credit rating model, digital technology and credit-based platform-based credit evaluation model. the local market.
Inni KEB Hana Bank plans to customize online user banking, which is familiar to locals, increase low-interest deposits and improve the portfolio by strengthening retail banking, as well as strengthen digital marketing capabilities and expertise in branding, technology, platform and content use.
The population of Indonesia is about 260 million. It is the fourth largest in the world. Banking services are not yet complete in many areas. It is estimated that more than 100 million smartphone users are part of the total population. The use of social network services (SNS) is also known to be high.
Extend the territory to the world market. KEB Hana Bank has the largest global network in Korea. Line has become a global platform in Japan, Taiwan, Thailand and Indonesia. Both companies plan to lead digital finance in Asia, Indonesia.
Hwang In-joon, Line Financial Asia CEO, Kim Young-eun, Line Financial Asia's Chief Operating Officer, Kim Jong Tae, Hana Financial Group President, Hae Young Joo, Keb Han Bank CEO and Lee Hwa Sohn, President of KEB Hana Bank, attended the ceremony.
Hwang In-joon, CEO of Hana Bank, said, "We will launch a digital banking service that will allow local users to use it easily and conveniently through the Hana Bank partnership." We plan to develop in the future different Pin-tec business areas in Indonesia. "
Kim Jung-tae, chairman of Hana Financial Group, said, "Hana Bank's combination of advanced digital line and retail financing technology will provide a new financial model for the heart of the Indonesian region."
At the same time, Line recruits talented people in various fields such as financial affairs, planning and service development in Indonesia. For more information on the responsibilities and qualifications required, please consult the Line Career home page.
Choi Ji-hee [email protected]
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