Park Sung-hyun, the star of women's golf, how much does ransom cost for "Season 2"? | The sports

Many existing sponsorship contracts expired in December … Industry & # 39; fragile & # 39;

Park Sung-hyun (25), who has become the most popular man and woman on the Korean professional golf scene, boasts a mbadive ransom reflecting his popularity.

The value of the companies and product logos attached to hats, shirts, belts, shoes and shopping bags is estimated at billions of won.

Park Sung-hyun signed a sponsorship deal with Hana Financial before entering the United States in 2017.

At the time, the content and amount of the contract had not been disclosed in accordance with the "confidentiality clause" stipulated in the contract, but it would exceed one billion won per year.

There are bonuses to be awarded to win titles such as Rookie of the Year, Prize Winner, Year Player and World Ranking # 1.

Hana Financial has affixed Hana's logo on the front of the hat, on the left side of the hat, on the left arm of the shirt and on the left thigh of the pants.

The clothing brand Beanpole and LG Electronics also spent 300 million won a year instead of putting a logo on the left chest and the right chest of a shirt, respectively.

Park Sung-hyun has also signed a sponsorship deal with Gojin Motors, which imports and sells luxury cars in Korea.

Kojin Motors provided Park Sung Hyun with an Audi Q7 pbadenger car worth 100 million won in exchange for a logo on its shirt collar.

TaylorMade clubs and Nike shoes also receive a separate deposit.

Park Sung Hyun wears a belt and uses it for money.

Park Sung-hyun, sponsor of the kitchen furniture industry in Korea, participates as a sub-sponsor of Park Sung-hyun.

The Park Sung-hyun sponsorship deal expires a lot this year.

Hana Financial, Gojin Motors, Naps and Drew Belt.

The Korean Air plane ticket is also the last.

In late December, Park Sung-hyun will be released as a free agent (FA).

As a result, the industry is already sullen.

The interest is twofold.

If Park Sung-hyun's first interest in finding a new sponsor is the second, how much more will he receive from a down payment compared to two years ago.

But both are tied.

Existing sponsors seek to sign again if possible.

In sports marketing, Park Sung-hyun is not as attractive as any other player.

Most sponsors, such as Hana Financial Group, have preferential trading rights.

But the amount is a problem.

If you bet on the potential of Park Sung-hyun, which is about to enter the United States in the last two years, you must pay a price that has proven itself.

The two-year contract is so important that it's hard to raise the rate, but there are cautious discussions about incentives to increase the amount of "win-win" base payments.

Park Sung-hyun is said to have received about 1 billion won per year.

Hana Financial commented, "Nothing is decided when we are just starting to look at the basics."

In the event of a break in negotiations with existing companies, Park can negotiate with other companies.

There is also a sports marketing person who will look how much money and condition Park Seong-hyun can already catch.

Park Sung-hyun, who won the title of the US Women's Open last year and the rookie title of the year, winner of the award and the player of the year. year, and who won the world title with three wins, including the KPMG Women's PGA Championship this year, Interest

/ Yonhap News