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Samsung Electronics is expected to show price competitiveness as one of the strengths of the next Galaxy Note 9 strategic smartphone.
Lee Kyung-tae, a wireless division of Samsung's IM (mobile and IT) division Electronics, said at a conference call after the announcement of the results of the results of the 2T on the 31st. "Galaxy Note 9 will come out earlier and will be charged at a better price, so we expect more sales than the previous versions, "he said, adding that" we will focus all our marketing capabilities on sales. "
The price of the Galaxy Note 9 should be similar to that of Galaxy Note 8, which will be unveiled in New York on September 9 (local time). The 64GB Galaxy Note 8 model was priced at 1094,500 won and the 256GB model was priced at 1254,000 won.
As the Galaxy S9 is sold less than expected, the overall profit of Samsung Electronics has fallen to a record high. Samsung Electronics recorded sales of 58.8 trillion won and operating profit of 14.87 trillion won in the second quarter of this year. Sales fell below 60 trillion won in five quarters and operating profit fell 4.9% from the first quarter to the first quarter in seven quarters.
Despite a poor performance in the display sector, the sluggishness of the IM division was decided. The IM division generated operating profit of 2.67 trillion won in the second quarter of this year. The number of mobile phones sold in the second quarter of this year is 78 million units, compared with the same period of the previous year (4.5 trillion won) and the previous quarter (3, 7 trillion won).
Of these, the sales volume of the Galaxy S9 is expected to be only 8 million units. The industry expects the total sales of the Galaxy S9 to reach 28 million units this year.
In response, Lee Kyung-tae, chairman of Galaxy S8, said: "Demand for high-end smartphones has declined and there was a market resistance against price hikes." We believe that the company was deeply concerned about the price competitiveness of its products facing the intensification of competition with Chinese smartphone manufacturers.
Semiconductors and televisions supported Samsung Electronics' second quarter results. In the DS division (parts), the semiconductor business posted a record sales of 21.99 trillion won and 11.61 trillion won in operating profits. The Consumer Electronics division's sales and operating profit both increased QoQ, while Quantum Dot Display (QLED) and ultra-large TV sales tripled. compared to the same period last year. The company said. As the memory semiconductor market continues to grow, the supply of organic light-emitting diode (OLED) panels will increase, leading to increased profits, especially in parts.
Yu Sung Hee reporter [email protected]
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