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After the Nilo singer last April, this rock band member and DJ Shawn raised controversy over the manipulation of music on the world of music.
It's a hint that Sean's "WAY BACK HOME", which has a low awareness, could have made intentional ranks as sound recordings when he climbed to No. 1 in the time zone where the sound source of Idol was strong without a particular subject.
Like Nilo, Shaun has nothing to do with SNS marketing based on the Facebook page, he said, "I did not do music distribution or illegal marketing."
The controversy is that music fans who have long been suspicious of the charts have not expressed doubts about the fact that idol fans occupy the first place in the early morning, the L & # 39; atmosphere is gradually spreading. After discussing this issue with Park Jinyoung, he expressed his intention to ask the Ministry of Culture, Sports and Tourism and the Fair Trade Commission to investigate, and Yun Jong-shin expressed the need for To improve the graphics.
The agency of Sean, DCTom Entertainment, then asked the prosecution to investigate the case to reverse the controversy.
◇ In the suspicion of the net industry, "reasonable doubt"
According to Ghon's painting, Jang Duk-chul took first place in the first quarter of 2018, and Gina Oda of Nilo took first place in the second quarter.
Kim Jin-woo, chief researcher of Gon-chul, said, "The singers owned by Rimez Entertainment were at the top of the first and second quarters."
Entertainment Run, which belongs to Nilo and Jang Duk Chul, was a SNS viral marketing company, and Nilo's "Gina Oda" suddenly became the first place in the controversy of musical controversy. He said, "I did not handle it using a sound source or an illegal program." He said, "SNS marketing effect through target group badysis." However, we know that Viral companies pay money. The criticism of & # 39; trick & # 39; was made.
Sean was in a controversy like Nilo doing viral marketing on Facebook, and there is a common denominator that he took first place in the early morning. In particular, after the Nilo crisis, the music industry has achieved what is called the "freezing of cards" that did not work from 1am to 7am, while the song of Sean reached the first place at 12h. It was exposed.
A popular music critic, Kim Jae-ga, said in Yonhap News: "There is a reasonable doubt in the context of buying suspicion." "When a song of a musician who is not well known or does not have a fandom enters the board," Shawn said, "It's time for the sound recording of to part with the idol, and he took the first place just before the freezing of the cards. "
"Some Facebook pages, in particular, are wary of the purchase of a large number of user accounts and artificially manipulate tastes and comments."
◇ Investigation request of the broadcast charge … "Rank manipulation – a new paradigm of distribution?"
The controversy also extends to Sean's controversy.
Park Jin-young said on the 18th that he was planning to ask the Ministry of Culture, Sports and Tourism and the Fair Trade Commission to investigate various issues via the SNS, and that He plans to refer the case to prosecutors following the additional results.
The same day, Yoon Jong Shin also posted a message on SNS, lamenting that the target entry in the table was a target, and pointed out that the real-time chart of the source site and the top 100 remained a problem. He suggested that the first page of the music source site should be self-picked individually and that the complete "Top 100" play button be removed.
When the industry moved, the Sean agency received a request for investigation from the Seoul Central District Prosecutor's Office on the morning of the 19th and clarified its intention to break through the front . The agency explained that she had investigated the illegal use of Shawn's music sources on major music source sites, and asked to provide details by hour and by user after the publication. .
Shaun's claims and suspicion are tight, and it is now necessary to consider whether there is artificial clbadification manipulation through a staggering hoax technology or a change in the new paradigm of distribution based on the influence of the SNS. "I have exhibited good content to a good platform in line with changing trends," said Sean in an article from an umpire. "This is not a traditional broadcast.
Choi Kwang-ho, Secretary General of the Korea Music Contents Association, said, "We are also studying whether we are in a frenzy or a new paradigm of distribution, and we look forward to it." Ministry of Culture and Tourism is conducting the investigation after the death of Nilo, so that industry experts present the methodology and try to solve the clues together. "
An official from the Korea Management Association, a group of managers of entertainment management companies, said: "There have already been some problems with sound recordings. I sent a letter to the editorial staff at the time of Nilo's controversy, but the suspicion was not resolved. The musician will also be able to see the damage, so that the relevant ministries and the industry will seek consultations on the composition of the committee for the end of the controversy. "
(Seoul-Yonhap News) Lee Eun Jung
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