[ad_1]
It is not going to be a successful product, it is pushed to a simple style
Nongshim … I have a good chance of catching a first Ottogi
… It is important to offer unique success products
Samyang …
Faldo should overcome the risk of the owner and increase the market share …
Nowadays, the Industry is depressed.
In the past year, the size of the market has fallen to less than 2 trillion won over the last three years, with the market having declined in the last three years. Ramen is pushed by HMR.
In the case of Ottogi, the second-largest producer, domestic ramen sales declined in seven years. Ottogi's sales volume rose 10.5%, but sales fell 4.1%. According to information badyst Nielsen Korea, Nong Shim's sales volume and revenues grew by 4.5 percent year-over-year and 1.3 percent year-on-year, according to industry badysts. have not increased their prices since 11 years.
Sales and sales of Samyang Food decreased by 0.1% and 0.9% respectively. According to Nielsen Korea, the size of the ramen market combined with the sales of four companies (Nongshim, Ottogi, Samyang Foods and Faldo) combined last year, according to Nielsen Korea, 1.9 trillion won
in the Industry, there have not been great successes, and the market for HMR is high at 3 trillion won.
Other sellers reported double-digit sales declines, but Faldo was double-digit. Industry insiders believe that Faldo should face more difficulties in the domestic market in the future.
One of the reasons why Faldo is lethargic is that she has not been touched recently. Among the main products of Faldo, Bibimnyeon was released in 1984, and the cork was released in 1990. Faldo lunch box also appeared in 1986.
Faldo occupies the first place in the summer noodle market bivim, but competitors are trying to take market share.
Although the ramen market is stagnating, the domestic seasonal market is growing. 79.3 billion won in 2015, 93.8 billion won in 2016 and 114.8 billion won in 2017, an average of about 20 percent a year over the last three years.
However, other companies are launching new products one after the other.
Pulmuone launched "Bibim Cheolmyeon", a tangent of noodle texture. Tangent Bibim Chilmyon is a new product launched for the summer season.
According to industry figures, it is because of the taste of the soft noodles, which can be eaten at home, on the secret of the popularity of Tengin Bibim Chongbyeon.
Nongshim After the "big bowl of seasoned chicken", the "chicken noodle", which is a bag of seaweed, has been highlighted.
The characteristic of this ramen is that it has a short cooking time. Many consumers thought that the time to cook ramen was about four minutes. Nongshim has heard the opinions of these consumers and has reduced the thickness of noodles and adjusted the ratio of ingredients.
Ottogi published 'Real Cholmyeon & # 39; in March of this year and released the new product 'Chuncheon Makguksu & # 39; in March of this year.
The second reason why Faldo records slow sales in Korea, is because she buys fewer fried noodles in the restaurant industry.
million. A, who operates the food store, said, "The follicles are too weak for the follicle," he said. "Because the noodles are so thin,
The future strategy of the three noodles ramen
Nongshim was well followed by Ottogi, but kept the best position.
According to Nielsen Korea in April of this year, the Nong Shim's market share was 56.2% based on last year's sales.
Nongshim's market share reached 70 to 80%, but its market share was gradually decreasing. increased its market share from 18.0% in 2014 to 20.4% in 2015 and 23.4% in 2016, compared to 23.0% last year.
In the case of Samyang Foods, Sales increased significantly, but the domestic market share was 11.4% in 2015, 10.9% in 2016 and 11.2% last year.
the industry said that Nongshim would strengthen its seasons in the market.There is also the public expect that convenience stores and online shoppers has are increasing their investments in the development of ramen noodles, which are more affordable for convenience stores and online shopping centers than simply shopping in department stores.
The disadvantage is that there is no characteristic.
Samyang Foods enjoyed having fun with "roast chicken noodles" last year.
The biggest challenge for Samyang Foods is that "the risk of the owner" is a hit on sales, and the biggest challenge for Samyang Food is "So you do not give it."
The second noodle of rice Fried, which is the second roasted noodle, is slaughtered for embezzling 5 trillion won by decorating it as if it had received a box of packaging and some food ingredients from the paper company they had built. Is also an important task.It is also argued that it is necessary to strengthen the sales network because the market share of Samyang Foods' ramen is low.
Source link
