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Starbucks Coffee Korea, which recommends the use of personal cups and cups each month as part of the "disposable cups" campaign, will launch an "eco bonus" system for My Starbucks Rewards members who use cups individual from the 7th.
Starbucks will continue to promote eco-friendly management through its eco-bonus star system, which will enhance the benefits for individual cup users and will allow more customers to participate in the use of a tumbler individual.
"Echo Bonus Star" means that anyone who buys drinks made with the help of a personal mug can join any Starbucks Rewards member who makes a Starbucks card payment as a new individual Cup Reward reward that presents an eco-star.
In the past, if you ordered a private cup of drink, if you had a discount of 300 won, you could win 300 won or an eco-star using the eco star system bonus. I have expanded my choice to be able to choose.
Gold members should use more individual cups through the "Eco Bonus Star" system, as the benefits increase as a modest-sized (3,800 ~ 6,300 won) glbad is provided free of charge. stars are gathered.
On the other hand, Starbucks organizes various one-time events that encourage the use of personal cups and cups each month as part of the "One-off Cup Day" campaign from April this year. . On October 16, the Ministry of the Environment, the City of Seoul, the Resource Circulation Society and the group "Install a disposable box for disposable cups on the street" to collect only disposable cups. 2,000 customers took part in an environmental protection commitment to reduce the number of disposable cups. .
The number of customers using Starbucks personal cups and participating in environmentally friendly campaigns is increasing every year. Already in September of this year, the number of cumulative discounts for individual cuts had exceeded 3.8 million, the number of discounts for individual cuts in the previous year to 5.70 million in October.
The cumulative reductions achieved between 2007 and October 2018, when Starbucks began collecting discounts on individual cups, rose to 7.6 billion won. These reductions are expected to exceed 27 million by the end of the year.
Starbucks said: "In order to provide more benefits to the growing number of users of personal cups, we plan to launch the" Eco Bonus Star "system." With "Eco Bonus Star" I'm looking forward to seeing more of our customers join us. "
Lee Joo-hyun, journalist, distribution specialist [email protected]
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