Tactics & Phone? … Samsung-LG will launch 18 new smartphones by July

LG V35

LG Electronics will present the high-end smartphone LG V35 ThinQ (Thinking) the 6th. The LG V30 will be released next September after the LG V30, a high-end smartphone that was unveiled in September 2009.

LG Electronics launches the V-Series mid-range C & # 39; s is the first time to do it.

In total, four high-end smartphones launched this year, including V40 Thinking, are expected to be launched in the second half of this year. In March of this year, we launched "G7 Thinking & # 39; in May after 'V30S Thinking & # 39; and & # 39; V35 Thinking & # 39; and & # 39; V40 Thinking & # 39; in 2H. LG Electronics has completely differentiated its product launch model, which only featured a G series in the first half and a V series in the second half.

The diversification of the LG Electronics V Series is part of its platform strategy. LG Electronics Vice President Cho Sung-jin has focused on the platform strategy since the beginning of the year.

The V30S and V35 씽 Sky are an excellent example of this platform strategy

The V30S and V35 씽 Sky is a representative example of this platform strategy. For example, the V35 Thinking borrowed the V30 for the design and internal display of Organic Light Emitting Diodes (POLED) and internal design, and the software for artificial intelligence (AI) and cameras was improved at ThinkCentre G7. An LG Electronics executive stressed: "By applying the benefits of high-end products to mid-priced products, we can improve the quality of the entire LG Electronics range."

Samsung Galaxy A8

Samsung Electronics also launched products in the first half of this year (January ~ June) similar to last year. The Galaxy A8, the Galaxy On7 premium, the Galaxy J2 pro, the Galaxy 3 wide, the Galaxy Gin, the Galaxy A6, the Galaxy A8 star are the only products to be introduced on the domestic market, including the Galaxy S9 and S9 Plus . This is much more than the combined products that are dedicated to overseas markets. This year, it is a toxic "multi-product" compared to 11 species in 2016 and 2017 respectively. Samsung Electronics officials said: "Reflecting consumer demand in each region, we have a diverse range of products ranging from low to premium."

Larger version

Samsung Electronics and LG Electronics have significantly expanded their range of smartphones this year due to the slowdown in global smartphone growth. Global smartphone sales fell 5% in the fourth quarter of last year, according to the Gartner market study. This is the first time that sales have been declining since Gartner began investigating smartphone sales in 2004. Even the Galaxy S series, which had been responsible for Samsung Electronics' 2Q and 3Q results every year, only makes virtually no effort this year. Stockists predict annual sales of Galaxy S9 at 28 million this year. This is the lowest level since the Galaxy S3 in 2012.
An electronics industry manager said: "Samsung Electronics seems to be trying to retain its market share by launching a variety of smartphones down low-end and cheap because its performance is sluggish because it takes over Shiomi's share in China after India. "

Kim Jaehee reporter [email protected]