PHOTO: In the campaign "Do not Get!", Invite yourself to exaggerate with the sun



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Photo – LETA. Environmental advertising campaign "Do not Get!"

The incidence of skin cancer among young people from 35 years of age is rapidly increasing in Latvia, today, the campaign "Do not get it!", Which will be called, will be invited to invite everyone to participate in the campaign. According to the oncologist Dace Baltiņa, the disclosure of the right to be treated in the sun and the solarium

According to the Baltic countries, young people often think that oncological disease can not be affected, but statistics show that the disease can not be affected. skin cancer incidence increases rapidly after 35 years. old age Unlike other local crayfish, skin cancer can develop at any age, he says.

Oncologists worry that the population is not seeking help in a timely manner. At the same time, people who have had skin cancer but who have healed will increase the risk of developing another skin or other locally advanced cancer, so people should be careful. "If a suspicious spot or skin is visible, it is very important to show it to the doctor," says the oncologist.

It reminds us of the mobile application "We Care, Be Aware", where anyone using a smartphone or other smartphone can perform a melanoma screening. Any home can take pictures of the skin and receive an answer within three days to see if the formulation is harmless or if it is best to contact a doctor.

Dermatologist Karl Raimonds noted that the effects of any ultraviolet radiation, artificial or natural, must be taken into account skin cancer is a serious diagnosis. Skin cancer is varied and very delicate, however, revealing an early disease can be "well treated".

Karl pointed out that skin is a very important organ for which care is essential, so it is important to use sunglbades in the sun. Health Minister Anda Chaksa (ZZS) announced the campaign launch campaign that the Ministry of Health has the task of working with healthy people to make sure they do not fall sick, that is, working with prevention. Protect yourself against preventable diseases.

Chaksa recalled that in Latvia, skin cancer is the most common oncological disease, so it is important for locals to understand that prolonged exposure to the sun can lead to a dangerous disease . "When you see suspicious formations, you should contact a specialist, because this cancer is better treated early," said the minister, adding that the campaign did not encourage people to go to the beach. Sanda Terela, Deputy Director of the Center for Disease Prevention and Control (SPKC), said the "Do not Try!" Campaign aims to explain to the public the effects of sun and tanning beds on risk oncological diseases. In the campaign, SPKC and VM also want to dispel myths about the fact that long-term sunscreen is a health promotion product, and a tan is a sign of health. Terela said that it's important to remember the risk factors for this activity.

The campaign will run until September and its main goal is to reduce the incidence of malignant tumors. The target audience for the campaign is 18 to 54 years old, but it is planned to reach the entire Latvian population in the middle of the campaign, including those who have to stay in the sun for long periods of work

. attract doctors, experts and well-known people to the community. During the campaign, people will also be informed about how to protect themselves against tumors. The material will be shown on television and in cinemas in Latvia's largest cities. In the campaign, there are also environmental advertisements that will be placed in the building of Riga Central Station

Campaign organized by VM and SPKC

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