British fashion company burns millions of dollars worth of products to protect its brand



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The British fashion company "Burberry" burned clothes, accessories and unsold perfume valued at around 28.6 million pounds (about $ 37 million) last year to protect its Mark.

This accounted for 6% more than the value of products sold by the company during the previous fiscal year, and fashion companies, including Burberry, destroy unwanted products to prevent their theft or sell cheaply.

Burberry stated that emissions from the combustion of its products were controlled to ensure that they did not harm the environment, noting that last year was unusual, because she had to destroy a large amount of perfume after signing a new contract with a US company.

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