Facebook enters the Snape Chat augmented reality advertising area

The world's largest social networking platform, Facebook, is trying to offer advertisers new ways to showcase their products, including improved reality, and announced today that it tests advertisements enhanced in the news thread. Video advertising innovations were announced during a speech by Ty Ahmad-Taylor, vice president of product marketing, at a New York event promoting business advertising. on Facebook.

The Facebook test of actual advertisements has been so far limited to the ads of Michael Kors, the American fashion designer, in the United States, Michael has created an advertising experience that allows users to experiment with a pair of sunglbades. Summer with Sephora, NYX Professional Makeup, Bobbi Brown, Pottery Barn, Wayfair and King.

Snape, responsible for the video messaging application Snape Chat, is a leader in augmented reality advertising. Apple is also betting on augmented reality technology, including encouraging developers to create augmented reality content using the ARKit platform.

Facebook hopes to provide augmented reality ads for more businesses and businesses over time, while currently only working with companies with real advertisements, said Jesse Jacobs, director of marketing e-commerce. Who sells household items at Wayfair at an event attended by members of the press and advertisers on Facebook. [1969002] Jessica Jacobs said Augmented Reality has been part of the company's marketing strategy for months, and that Wayfair sees improved reality as a great way for a customer when it wants to make a decision among different things . IOS devices, which allow users to view the appearance of furniture in their home.

Mark Zuckerberg, CEO of Facebook, said during an inaugural speech at the F8 developer conference last year that Facebook aimed to make the Camera Effects Platform the first platform of improved reality. He has worked with companies such as ASUS, Nike, Sephora and Kia to create enhanced reality experiences within Messenger Messenger.

A spokesman for the company today shared more details about the attractiveness of this type of experience: Asus , for example, has seen increased interaction with Messenger Messenger ads, has a 10-fold boost over regular ads.

The platform must continue to share interactive statistics to attract more advertisers on enhanced ads. A survey conducted in April 2018 by the Boston Consulting Group, which included more than 55 marketing executives, revealed that businesses were lagging behind. Augmented reality commercials fear that they will not allow them to reach their audience on a large scale and that the return on investment is still unknown.

The company also today announced the launch of Instagram, a feature that the platform provided a year ago for companies, allowing them to tag their products in stream of news feeds. Tay Ahmed Taylor said the company would introduce the shopping feature in Instagram stories globally to all businesses.

The Instagram platform also introduces a collector format, which allows advertisers to create advertisements in the form of a catalog of products, including multiple images and videos, so that this model is available today. 39 for all advertisers.

The Facebook Platform introduces a set of video creation tools in the Ad Manager to encourage businesses to use existing resources to create improved mobile videos. The company cited several studies , including a 335 Shopper survey in the US, which found that 1 in 3 believes that video is the best broker to discover new products. [19690001]