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Credit: Adamya Sharma / Android Authority
- LG is opening up Web OS to third-party TV manufacturers.
- 20 manufacturers around the world have already committed to integrating Web OS into their televisions.
- Web OS TV licensees will receive the familiar Web OS 5.0 UX design.
LG is opening its web OS TV platform to third-party TV brands, the company said in a press release. The move could cause problems for Google’s Android TV platform, which is also found on many smart TVs and streaming boxes.
While you’ll find an Android TV device easier to buy on a budget, it’s not the most popular Smart TV operating system. According to research firm Strategy Analytics, Samsung’s Tizen operating system and LG’s web-based operating system are the successor to Android TV when it comes to connected TV devices in use around the world. That said, cheaper Android TVs from Xiaomi and other Chinese manufacturers have given Google’s platform a leg up on the competition in some markets.
With LG’s democratization of Web OS, it takes not only Android TV and Tizen OS from Samsung, but also Roku and Fire TV from Amazon. LG says its move has the potential to dramatically increase “its presence and importance in the global home entertainment market.”
Read also: Web OS vs Android TV: what are the differences?
The South Korean company says more than 20 manufacturers around the world have already committed to embedding Web OS on their TVs. These include brands like RCA, Ayonz, and Konka.
Web OS TV licensees will receive familiar Web OS 5.0 UX design, company says The edge. This means that the Web OS 6.0 redesign that LG presented at CES this year will not apply to partner devices yet.
Third-party web OS TVs will also benefit from key platform features like voice search, access to LG’s awesome magic remote control, and support for popular streaming services like Netflix, Amazon Prime Video, YouTube. , etc. On top of that, the company will also be able to get more looks at its ad-supported LG channels.
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