LG's 4K laser does not need a lot of space for an overall view

LG is not the first company to offer a short-throw 4K projector at CES and this will inevitably not be the last. What the company says, however, is that thanks to its subtle design and AI-powered voice control, the CineBeam Laser 4K could realistically integrate into a living room until you suddenly felt the need to watch a 90 or 120-inch screen. Of course, you can still get a hidden OLED drop down screen to do the same job, but even without revealing the price, I guess it will be a cheaper option.