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This Friday (July 23), Lil Nas X will release the new single “Industry Baby”. Jack Harlow is featured on the track, co-produced by Take A Daytrip and Kanye West. Watch the announcement video, along with a preview of the new song, below.
The “Industry Baby” announcement video features a lawsuit over Lil Nas X’s “Satan Shoes”, a limited-edition collaboration the musician has made with New York art collective MSCHF. The Satan shoes were inspired by Lil Nas X’s “Montero (Call Me by Your Name)” music video, in which Lil Nas X does a lap dance to Satan. Each of the 666 sneakers – repurposed pairs of Nike Air Max 97s – allegedly contained a drop of human blood.
Shortly after the Satan shoes were revealed, Nike made it clear that they were not involved in the release. The shoe giant then sued MSCHF, claiming that “MSCHF’s unauthorized Satan shoes are likely to cause confusion and dilution and to create an erroneous association between MSCHF’s products and Nike.” Nike and MSCHF quickly settled the dispute.
In recent months, Lil Nas X has performed “Montero” on Saturday Night Live and the BET Awards 2021; he also raised the controversy surrounding the single on Desus & Mero. Lil Nas X has followed up “Montero” with “Sun Goes Down” and confirmation that his first studio LP will be titled Montero.
Take A Daytrip, the duo of Denzel Baptiste and David Biral, has produced several songs by Lil Nas X, working with the rapper on “Panini”, “Rodeo” and “Holiday”.
Read about Lil Nas X’s “Montero” visual in Pitchfork’s “The 7 Best Music Videos of March 2021”.
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