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Lil Nas X’s latest music video for the song “Industry Baby” is listed as a fundraiser for the Bail Project, a nonprofit that fights mass incarceration and racial disparities in the justice system by funding the deposit of people in need.
Joseph Pate, the organization’s press officer, told BuzzFeed News that the 22-year-old artist asked them to collaborate. “Lil Nas X has personally felt the effects of incarceration in his own family, and 1 in 2 Americans have had a family member incarcerated,” said Pate.
All the profits from this partnership will be used to pay people’s deposits, he added.
Set in a fake prison, Lil Nas X’s new music video explores the tropes of the American prison system with subversive imagery. Under the first YouTube is a link to “donate to the Bail X Fund to help bail out cash across the country,” the description reads.
The “Bail X Fund,” the artist’s joint effort with the nonprofit, hopes to relieve those in need of bail as well as end the cash bail to create a criminal justice system. more equitable.
“Music is my way of fighting for liberation. It is my act of resistance,” writes Lil Nas X on the project’s website. “It’s not just academic to me. It’s personal. I know the pain incarceration brings to a family. And I know the disproportionate impact of the cash bond on black Americans.”
The Bail Project says it has provided more than $ 47 million in free aid to more than 17,000 low-income Americans, and that 100% of donations are used for these initiatives.
“The cash bond has been the main driver of mass incarceration over the past 20 years and traps low-income people and communities of color disproportionately, in cycles of poverty and crisis,” said Pastry. “At the Bail Project, we aim to disrupt these cycles by preventing the damage of pre-trial detention and helping our clients get back to court.”
“Industry Baby” is currently the # 1 trending video on YouTube with over 4.6 million views since its debut on Friday.
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