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Robertas Jucaitis, a professor at the Vilnius Academy of Arts (VDA), believes that design services in Lithuania are underestimated and that those who do not work can imagine how long the process of creation [19659002] According to Assistant Professor R Jucaitis, the chairman of the department would not have to deny the prices of the big logos, because the design services in Lithuania are so underrated, the lack of understanding of the work process. underestimated. The designers of the West pay more than in Lithuania, once invited by British designers to contribute to the project, for which there were 10.000. euros, they just laughed.
These unemployed people imagine that such work is one and only done – with unauthorized programs, stolen fonts. Many think that designers do not work, but who can create a logo. But whoever can create it, but who is after? "It's a patent, a communication strategy, a user manual," says Associate Professor of VDA
but the choice of designers logo poses a lot of uncertainties and badumptions: "Even if the sign is professional enough. The company Alorus, a communication agency that almost went bankrupt and has now unexpectedly appeared, was chosen to create the logo. Moreover, it is not a secret that some companies interact more closely with a political party. For example, "Lukrecija" cooperates with the Liberal Union and, when they are in power, they created the logos of Klaipėda, Vilnius and, if I'm not mistaken, Panevezys.
The interlocutor adds that attempts to justify these uncertainties justify the right of inheritance has already been created before. "So the developers are building in such a position that they can not change anything, they are crushing the situation.For me personally, these excuses seem to come out of my finger," says L & # 39; marking expert
15min Photo / The new logo of Klaipėda
It also has its own version of the bypbad of the law, Mandatory for purchases exceeding 10 thousand.
"For purchases up to 3 thousand .You do not even need a written contract, you can call and arrange over the phone.But if the purchase is not possible. raises to 10 thousand and more, a call for public offers is mandatory.It may be that the market has been divided into three parts: the creation of the logo itself, the guide to use and the communication plan.So, none of these purchases exceeded 10,000. The graphic designer plans to do it.
The price of the manual for the use of the logo is not clear either . "7 thousand The use of the manual, no matter what it is, is a little too much," says R.Jucaitis
It is almost impossible to avoid accidental plagiarism
Few time after the presentation of the new brand Klaipeda on the Internet, forms and colors very similar logo until 2015 created for Dalius Stuokas for their own purposes without a specific customer. R.Jucaitis, for his part, says that it is difficult to avoid such overlaps in the development of minimalist logos, unless the two creators do not patent their work
"Plus the mark is Simple, the more likely it is that someone creates something.Everyone does not want to patent, because it takes time Usually, when a logo is created, the designers check, in two steps, that They do not have a similar job – they are originally looking for a website of the European Patent Office or, in a simple way, on the Google search engine.You can then contact the State Patent Office, but it is necessary to wait half a year to wait for the answers.The problem is that it is not possible to check all the marks of the world when there is "It's not patented." It was also with D.Stuoka's logo – he just did not allow it, "says one. pecialist
Moreover, he is convinced that a company that creates the image of a city would not risk its reputation by plagiarizing the logo found online. "They put too much on the map to deliberately do the same thing – no matter which minded business leader would not do that and I'm convinced it was a coincidence, and such examples are full, for example, even in Tokyo in 2020. The logo of the Olympic Games will have been accused of plagiarizing the logo of the urban theater of the city of Liège ", declares R.Jucaitis
Simple design – not bbadity, but aspiration
The new Klaipėda logo shocks the company not only by its high prices and very simple designs.However, according to a specialist, the aspiration of every graphic designer is to create the simplest and most memorable sign : "The new logo is a simple Scandinavian design. The aesthetics and minimalism have today their own price. And if it was a competitive and public business, the price would be in full compliance with the market. "
The expert believes that the new brand of Klaipėda is even better than the old city logo that was created in 2005." Then there was a strong pop culture, great sharks shopping as Amazon dictated the trends in the image. I think the brand really needed to be changed. Looking into today's perspective, it seems to me even a little sarcastic, not as solid as the new, "says R Jucaitis
Vidmantas Balkūnas / 15min nuotr. / Dovilė Filmanavičiūtė-Miss Mouton
"The creation in the world, despite all the trends, is the most expensive commodity.The idea is expensive and it is the greatest added value to the brand. It is important to emphasize that it is the most expensive from a financial point of view – the creators bring their knowledge, experience and originality to their work. whole hearts
Graphic design has been influenced by global digitization for a while, with the emergence of new forms.I think designers have huge challenges but also opportunities, which requires more It is very important to emphasize that logos and brand identity are not a person with a pencil, according to Professor D.Filmanavičiūtė, who takes care of it. image of many brands since no Many years, hands at work. "Upon receipt of the client's badignment, the agency project manager badembles a team of 2 to 5 or more people for the project.It takes a lot of time for the task, even to deepen it, what about the drawing process, selling to the customer .. 24 thousand euro did not really scare me as a market participant.When you say loud and clear that the logo is costing so much, i understand the kind of impression that people make.However, you still appreciate the amount of resources, the time spent on them, the amount of the final result ", – says the specialist.
However, she accepts that the new Klaipėda's logo does not reflect the city, its specialty, its knowledge.The problem with the faces of Klaipėda is that in reality there is no face.This measure should shape the face of the city for its inhabitants and its guests, be like a book cover, say, you do not have to accept, you must enter the content. Unfortunately, such coverage, which is now given in Klaipeda, does not satisfy people.
Maybe someone could say we should look at it all, wait for a public image campaign, look at the logo usage manual, but I always categorically say that there is never any need for additional explanation for the user. if the work has been done in full and qualitative. For me, a good example of the last example is the Alytus logo, and Kaunas worked very well with his image. Indeed, there is nothing to inspire. Dovilė Filmanavičiūtė, advertising specialist, advertising portal LRT.lt.
The high price of the logo for the price of the logo, the opportunity to loot and doubt the transparency of the selected company, Klaipėda m. Saulius Budinas, the director of the administration of the municipality, informed of the temporary suspension of the use of the logo for urban communication.
The mark must be reused after receipt of the official confirmation of the State Patent Office regarding the authenticity. However, the residents of Klaipėda are not satisfied with the new logo, so it was decided to create a website offering ideas for the new logo and voting for them.
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